Meghan Holton

With 7 years of experience in Paid Media, Meghan Holton brings a passion for data-driven decision making and visual storytelling to the world of digital marketing. She began her career as an ecologist for the Bureau of Land Management, where she honed her ability to analyze complex data and translate insights into action. Today, Meghan applies that same analytical rigor to building high-performing paid media strategies across B2B, ecommerce, healthcare, pharmaceuticals, and nonprofit sectors as a Senior Paid Media Strategist at Directive. Over the years, she’s partnered with a wide range of clients to drive measurable outcomes through thoughtful campaign design and continuous optimization. When she’s not immersed in campaign performance, you can find her exploring the outdoors, creating data visualizations for fun, or planning her next adventure.