Effective Date: 4/1/24
Last Updated: 4/1/25

1. Purpose

Directive Consulting is committed to maintaining the high standards of ethical marketing and communication. This policy outlines our stance against the use of unsolicited messages or “spam” to advertise or promote our website, services, or brand.

2. Scope

This policy applies to all employees, contractors, partners, vendors, and third-party agents who represent Directive Consulting or engage in marketing, advertising, or outreach on behalf of the company.

3. Policy Statement

Directive Consulting prohibits the use of unsolicited messages, including but not limited to email, SMS, social media direct messages, or other digital communication for the purpose of advertising or promoting directiveconsulting.com or any of our services.

We strictly adhere to all applicable laws and regulations, including:

• CAN-SPAM Act of 2003 (U.S.)
• Canada’s Anti-Spam Legislation (CASL)
• General Data Protection Regulation (GDPR)
• Any other applicable local, national, or international anti-spam laws

4. Prohibited Activities

The following activities are strictly prohibited under this policy:

• Sending unsolicited emails or messages to individuals or organizations not explicitly interested in our services.
• Using purchased or scraped email or contact lists for marketing purposes.
• Misrepresenting the source of any message or using false or misleading header information.
• Sending messages without a clear and functional unsubscribe or opt-out mechanism.
• Promoting our website or services via unauthorized channels such as spamming forums, blogs, or social media groups.

5. Acceptable Marketing Practices

Directive Consulting supports and encourages ethical, permission-based marketing strategies, including:

• Email marketing to individuals who have explicitly opted in to receive communications.
• Content marketing, SEO, and organic social media engagement.
• Paid advertising through authorized platforms and channels.
• Outreach to prospects through professional networks with transparency and relevance.

6. Enforcement and Accountability

All employees and partners are expected to comply with this policy. Violations may result in:

• Disciplinary action for employees
• Termination of contracts for vendors or partners
• Legal action if applicable laws have been violated

7. Reporting Violations

Suspected violations of this policy should be reported immediately to Directive consulting using the contact methods at the end of this document

8. Policy Review

This policy will be reviewed annually and updated as necessary to ensure compliance with current laws and best practices.

Contact Information:
For questions regarding this policy, please contact:
Directive Consulting
Email: [email protected]
Website: www.directiveconsulting.com