Customer-Led Paid Media Solutions
Paid Media Strategies That Drive Customers, Not Just Conversions

Customer-Led Paid Media

Paid Media has evolved beyond the average PPC campaign chasing legacy metrics blindly. Customer-Led Paid Media places the customer at the center of our campaigns, driving qualified brand awareness and sales actions like SQLs, demos, and trials.

Gated assets and MQLs are relics of a bygone era.  For SaaS companies, this ‘middle of the funnel’ is the dead zone, and does not drive ROI.

Customer-Led Paid Media leverages first-party data for targeted brand awareness (TOF) and high-conversion direct response campaigns (BOF) – across Paid Search, Social Media, Programmatic advertising, and Review Sites and Directories.

Customer-Led Paid Media

Customer-Led Paid Media changes the paradigm of how we connect and convert.

It’s more than an ad, it’s a first impression – and first impressions matter. Highly relevant, personalized ads at first-touch lead to stronger conversions.  

This is easier said than done. A deep level of Customer intelligence is required, across first party data, TAM segmentation, personas, and customer voice.

But the results are worth it.  Brand differentiation.  Customer value.  Customer generation.

Customer-Led Paid Media combines customer intelligence with sophisticated messaging and placement, to reach customers where they are, with the offer they want, when they need it.

"Customer-led paid media changes the game for performance marketing. By leveraging 1st party data within our ad platforms, we can target on the MQL level. This allows are teams to execute direct response ads that auto-quality as SQLs."

Brady Cramm
Director of Strategy, Directive

Principles Of Customer-Led PPC

First Party Data

First-party data drives pre-qualified, targeted paid media campaigns 

Know Thy Customer

Know thy customer, with hyper-segmentation and personas 

Jobs To Be Done

Messaging and copy mirrors the customer voice, with their needs & JTBD

SQLs Over MQLs

Revenue and SQLs beat MQLs every day, target accordingly

Financial Modeling

Financial modeling and reporting  empowers previously uninformed budget allocation

Paid Media That Drives Customers

Customer-Led Paid Media creates better customer experiences and aligns your Paid Campaigns with your product & marketing strategy
to drive real customer growth.
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