Digital Transformation and Marketing Technology
Survey data collected by Altimeter found that for many organizations, the most important priority in digital transformation is integrating marketing channels to deliver an optimized digital customer experience (DCX).
Organizations of all sizes are beginning to understand the power of digital marketing when it comes to generating inbound leads and opportunities that lead to sales. Here are five reasons why more organizations are choosing to adopt digital marketing technologies as part of their core business model:
Digital Marketing is Less Expensive
Traditional marketing methods include things like road-side billboards, television and radio advertisements, print ads and other forms of physical media. Traditional marketing campaigns are resource-intensive to create and distribute. It can also be difficult to target them at an appropriate audience and measure the results. Digital marketing empowers organizations with research and analytics to help reach the right audience for the right price, along with many avenues for low-cost marketing plays, such as social media.
Digital Marketing Helps Small Businesses Compete
Digital marketing has a lower barrier to entry than traditional forms of marketing and advertising, such that small businesses can access many of the same resources and ad platforms as larger ones. While larger organizations can still spend more money on advertisements, small businesses can still leverage digital marketing initiatives to build brand awareness and get the word out about products and services.
Digital Marketing is Personalized
With user behavior analytics and cookie tracking, even small organizations can steer away from the one-to-many approach to marketing and adopt a one-to-one, personalized approach to customer interactions. Customer behavior tracking can inform how the organization markets to individuals (with re-targeting, product recommendations, etc.) while delivering the more personalized and seamless user experience.
Digital Marketing Leverages Data Analytics
One of the major challenges of digital transformation is that it can be difficult to measure return on investment for many types of initiatives that streamline processes and increase efficiency without necessarily driving more revenue. In contrast, organizations that do digital marketing can access robust data tracking and analysis tools that help to optimize the marketing funnel, understand consumer purchasing behaviors and measure the ROI of campaigns and marketing plays.
Digital Marketing Enables Marketing Automation
With digital marketing, organizations can automate many types of routine marketing tasks that would otherwise be the responsibility of marketing staff or sales agents. Marketing automation is all about sales enablement – giving your sales teams the resources they need to manage (and close) more accounts.
Transform Your Digital Marketing with Directive Consulting
At Directive Consulting, we use a full spectrum of digital marketing techniques to help our partners transform how they connect with and deliver value to customers. Our capabilities include content marketing, PPC, search engine optimization, conversion rate optimization, social media advertising and a robust analytics platform that helps us identify the most profitable channels and manage ROI.
Contact us for a free proposal and we’ll show you how to propel your digital transformation and drive customer experience with an integrated approach to digital marketing.