I don’t know people are like I’m not good on video but somehow nobody in the
0:04
company is good at video according to them. How would you build something from
0:07
scratch? Let’s say they have the resources the people but they have no
0:11
proven concept of making good video that either builds brand or builds pipeline.
0:17
Before I I dive in the weeds I want to challenge the concept of good on video.
0:23
I think it’s a big mistake that people overindex on wanting to be good on video
0:28
because it doesn’t necessarily translate to a good video. You can have someone
0:32
that’s not traditionally good on video. Maybe they don’t have a confident voice
0:38
or they’re not highly dynamic and bring energy.
0:43
It could still be a good video. And what I mean by that is a lot of people
0:47
measure video as what’s a good YouTube video or what’s a good TV program,
0:53
right? But really what defines a good video is does this video accomplish its
0:59
goal and purpose. You could have very uncarismatic customers on uh on case
1:05
study and testimonial videos. It doesn’t make it a bad video, right? If they’re
1:09
telling their their authentic customer story, uh, espousing the problem, how
1:15
your company came in and brought a solution, it gets the job done, right?
1:19
It accomplishes the goal. What makes a good video is does it accomplish the
1:23
goal that it was that you had in mind when you set out to make that video.
1:26
That’s the only criteria that you need.
View Transcript
I don’t know people are like I’m not good on video but somehow nobody in the
0:04
company is good at video according to them. How would you build something from
0:07
scratch? Let’s say they have the resources the people but they have no
0:11
proven concept of making good video that either builds brand or builds pipeline.
0:17
Before I I dive in the weeds I want to challenge the concept of good on video.
0:23
I think it’s a big mistake that people overindex on wanting to be good on video
0:28
because it doesn’t necessarily translate to a good video. You can have someone
0:32
that’s not traditionally good on video. Maybe they don’t have a confident voice
0:38
or they’re not highly dynamic and bring energy.
0:43
It could still be a good video. And what I mean by that is a lot of people
0:47
measure video as what’s a good YouTube video or what’s a good TV program,
0:53
right? But really what defines a good video is does this video accomplish its
0:59
goal and purpose. You could have very uncarismatic customers on uh on case
1:05
study and testimonial videos. It doesn’t make it a bad video, right? If they’re
1:09
telling their their authentic customer story, uh, espousing the problem, how
1:15
your company came in and brought a solution, it gets the job done, right?
1:19
It accomplishes the goal. What makes a good video is does it accomplish the
1:23
goal that it was that you had in mind when you set out to make that video.
1:26
That’s the only criteria that you need.
