Data Analytics Agency for B2B

Transform Data into Decisions that Drive Growth

Struggling with fragmented data, unclear metrics, or unreliable reporting? At Directive, we help B2B marketers turn messy, incomplete data into actionable insights that fuel pipeline and revenue growth. Our advanced analytics solutions fix broken data systems, provide clarity across channels, and deliver reporting your leadership team will trust.

Solving Common Data Challenges with Advanced Analytics

OUR DATA ANALYTICS METHODOLOGY

Many B2B marketing teams face persistent data challenges—siloed platforms, inconsistent KPIs, lack of attribution, or dashboards that don’t tell the full story. Without clarity, budgets get wasted, and decisions stall.

Directive’s data analytics services were built to fix these challenges.

We don’t just analyze data—we build a data ecosystem that empowers your marketing and sales teams to act with precision.

Get to Know Our Expertise in B2B Analytics

100%

More Sign-Ups and 34% Lower CPA Through Advanced Analytics

When New Relic partnered with Directive, they needed deeper visibility into campaign performance to drive more efficient acquisition. By implementing custom Google Event tracking and optimizing campaigns using an Alpha-Beta prioritization framework, we helped them achieve a 23% increase in verified sign-ups and a 34% reduction in branded CPA. This analytics-driven approach turned reporting into a performance advantage.

Read the Case Study

Our Data Analytics Services

Data Integration & Warehousing

Unify data from your CRM, marketing automation, web, and ad platforms for a consolidated view of performance.

Custom Dashboard Development

Get tailored dashboards showing marketing’s impact on pipeline, revenue, and ROI—built for executive decision-making.

Campaign Tracking & Attribution Modeling

Implement granular event tracking and multi-touch attribution to understand exactly which channels and actions drive outcomes.

Data Quality Audits & Cleanup

Identify and resolve data inconsistencies to improve trust and accuracy in your reporting.

Customer Segmentation & Cohort Analysis

Use firmographic, behavioral, and engagement data to analyze, segment, and prioritize your target audiences.

Predictive Analytics & Forecasting

Leverage statistical models to forecast pipeline, revenue, and campaign performance, enabling proactive marketing decisions.

Directive’s analytics expertise gave us the visibility we needed to optimize spend and prove marketing’s impact to leadership.

Starza ThompsonVP of Marketing at Registrar Corp

Their data dashboards finally connected the dots between campaigns and pipeline. We’re making faster, better decisions because of Directive.

Kyle MahoneyDirector of Strategy and Innovation at Fanbyte

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Ready to build a smarter data strategy?

Directive transforms your marketing data into clear, actionable insights. Let’s build a data foundation that drives measurable revenue growth—fast.

Data Analytics Agency for B2B

Transform Data into Decisions that Drive Growth

Solving Common Data Challenges with Advanced Analytics