B2B Digital Marketing Strategy Agency

Strategy That Powers Pipeline

Tired of digital strategies that don’t scale or deliver revenue? Directive executes full-funnel B2B marketing strategies built to drive qualified pipeline, lower CAC, and prove ROI that earns CFO buy-in. We align every campaign to your goals, sales motion, and tech stack.

Every insight here is battle-tested across real campaigns by our team.

Your Digital Marketing Strategy Should Drive Revenue, Not Guesswork

OUR METHODOLOGY

B2B marketing leaders need to build pipeline revenue, scale efficiently, report with precision and do it across an overwhelming number of channels, platforms, and priorities. A generic “one-size-fits-all” approach doesn’t cut it anymore.

As a strategic digital marketing growth partner built for performance, Directive helps B2B brands escape reactive planning and create proactive, data-led strategies that align with real revenue goals. We’re not here to sell templates. We build scalable, tailored strategies engineered for business impact.

Explore our B2B Marketing Services

457%

Paid Lead Growth Through Full-Funnel Strategy

Directive partnered with Aegis to overhaul their digital marketing strategy across SEO, paid media, and CRO. By aligning campaigns to distinct lifecycle stages, optimizing user journeys, and reallocating spend to high-ROI channels, Aegis saw a 457% increase in monthly paid leads, 148% conversion growth, and a 147% decrease in CPA. This full-funnel approach delivered the scalable, measurable results the team needed.

Read the Case Study

Digital Strategy That Performs Across Every Channel.

Strategic Audit & Funnel Gap Analysis

Performance data, CRM insights, and tech stack analysis uncover what’s working and where leads stall—pinpointing gaps across content, paid media, conversion, and automation.

ICP Mapping & Messaging Strategy

Ideal customer profiles and competitive positioning shaped through market research and buyer insights—delivering messaging that speaks to both urgency and logic at every funnel stage.

SEO & Content Performance Systems

Content and SEO frameworks built around search intent and sales relevance—driving qualified traffic and guiding B2B buyers through complex decision cycles.

Channel Strategy & Paid Media Execution

Forecast-driven budget allocation across platforms like LinkedIn, Google, YouTube, and programmatic—optimized for efficiency, scalability, and cost-per-opportunity benchmarks.

Conversion Optimization & Landing Page Strategy

Landing page strategies rooted in behavioral data, UX signals, and message alignment—turning high-intent traffic into signups, demos, and pipeline.

Attribution & Marketing Measurement Design

Custom dashboards and attribution models that tie spend to pipeline—connecting multi-touch performance data with CRM, marketing automation, and finance systems.

What Makes a Great B2B Digital Marketing Strategy?

Our Approach

B2B buyers are more empowered, selective, and risk-averse than ever. The right digital marketing strategy doesn’t just generate clicks—it builds confidence and consensus across buying committees.

The result? A strategy that’s built to scale with your team, budget, and boardroom expectations.

Learn more about the team behind the approach.

Directive’s approach is based on 3 pillars:

Revenue-Centered Planning

Every strategy starts with your business goals and builds backwards from pipeline creation.

Audience-Led
Thinking

We validate real ICP behavior through search data, CRM insights, and campaign results.

Channel Focused
Efficiency

We prioritize and test high-performing digital channels, then cut the rest.

They didn’t just build a strategy; they built momentum. We had the roadmap, execution team, and performance visibility all in one.

Alyssa FeldmanSr. Director of Digital Marketing at Xactly

Digital Marketing Challenges We Solve.

Whether you’re launching a new GTM motion, entering a new vertical or market, unifying siloed teams under a common revenue goal or trying to prove the ROI of digital marketing to stakeholders, we build your plan based on where you are and where you need to go.

Directive’s role as your full service digital marketing agency is to cut through complexity, build clear paths to growth, validate investment decisions and deliver measurable outcomes that your boardroom will recognize.

Channel Confusion

Uncertainty around which platforms actually drive pipeline can stall momentum.  Strategic channel planning paired with ongoing performance testing identifies where to invest, scale, or cut with confidence.

Messaging Misalignment

Fragmented messaging across personas and funnel stages slows buyer progress.  Centralized messaging frameworks ensure clarity, consistency, and commercial relevance from first touch to closed deal.

Attribution Chaos

Disconnected systems and manual reporting limit visibility into what’s working.  Full martech integration and attribution modeling align tools like Salesforce, HubSpot, and GA4 to show true performance.

Proving ROI Under Pressure

When budgets tighten, marketing teams need more than clicks to justify spend. Custom dashboards and reporting translate campaign metrics into revenue proof stakeholders recognize.

Dive Deeper into Digital Marketing Strategy.

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Build a B2B digital marketing strategy that drives real growth

Directive helps modern marketing teams cut through noise and complexity with strategic planning, seamless execution, and transparent results.

B2B Digital Marketing Strategy Agency

Strategy That Powers Pipeline

Your Digital Marketing Strategy Should Drive Revenue, Not Guesswork