Increasing market share on SERPs & CRO increases conversions by 148%
Find out how we helped MES software company, Aegis, drive leads through organic and paid media in global markets.
Client Overview
Founded in 1997 by two manufacturing engineers, Aegis Software has over 17 years of experience providing world-class software to their customer base. Aegis develops enterprise level MES (Marketing Execution System) Software for discrete manufacturing. They develop, market, sell, and support their solution on a global scale with offices in the US, UK, Germany, and China. Find out how we drove quality leads from each region in this SEO & PPC case study.
Services
148%
increase in overall conversions
147%
lowered CPA
457%
increased monthly paid leads
I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.
Shaun Black, Director of Global Marketing at Aegis
The Challenge
Aegis was was looking to drive quality leads from each region. They wanted to start with North America and then expand into Europe and, lastly, Asia. They had done some SEO and PPC in the past, but they did not see the desired results and scale. They were looking to bring on a partner who knew how to drive leads through organic and paid media in global markets, including help with translated ads and landing pages.
The Strategy
We started with an in-depth audit of their current digital presence. Then, we worked with the Aegis team to develop a customized strategy that would support their goals and campaigns. The proposals we made for content, SEO, and PPC were directly linked to generating leads and revenue for their business.
Our Comprehensive Approach to Paid & Organic Channels
We started by improving the on-page technical optimization of SEO. By adjusting the query targeting and technical optimization of title tags, header tags, and meta tags to improve organic ranking, we saw a drastic increase in organic traffic.
Then, we targeted the market share with integrated paid-organic campaigns. We were able to take up SERP market share for the most profitable keywords by completing the on-page technical SEO optimization and lauching targeted PPC ads.
We also established a diversified paid media campaign strategy for PPC by incorporating Google, Bing, and referral sites like Capterra and Software Advice as well. We optimized the entire on-site user experience by building detailed lists of visitors and their interactions on the site. This helped us drastically increase return on ad spend.
Additionally, we revamped the paid social campaign strategy on LinkedIn and Facebook. We wrote posts that engaged with a very technical engineering audience. We also provided keyword-based topics and content briefs for the content that they developed internally. Then, we leveraged that content into their paid and organic social media programs.
The Results
By partnering with Directive, Aegis software was able to scale lead generation across all global markets and increase organic traffic and overall conversions.
Not only were we able to increase lead volume, but we also reduced the cost-per lead across the board.
