"I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive's work. I’ve built out a pretty comprehensive web tracker that tracks the whole of KPIs [key performance indicators] relative to historical performance. We’ve also established goals that go against that. We track the overall visitors that come to the site, so we do track quality visits. Those have gone up relative to organic and paid quality visits. Then we have our leads. Obviously, we have a couple of different categories of leads when they come to our site and fill out different forms. One is when they fill out an information request, which is specifically requesting a salesperson to contact them. A secondary softer lead is when they download gated content. We’re tracking those, and those metrics have improved as well, both paid and organic. We track our total paid clicks, our ad-click-to-lead ratio, and then cost per lead. Everything is going up. I was seeing positive results within the first 60 days. We were definitely getting results I could brag about within 60 days."