Generative Engine Optimization (GEO) Agency

Lead B2B Discovery with Generative Search

Directive is the generative AI agency for B2B brands ready to lead. Our Generative Engine Optimization (GEO) programs position you inside ChatGPT, Gemini, large language models (LLMs), and AI-powered search engines to capture demand wherever your audience is looking.

What Is Generative Engine Optimization and Why It Matters for B2B

OUR GEO AGENCY METHODOLOGY

Traditional SEO is changing. Buyers no longer click; they skim summaries, read AI-generated answers, and rely on authoritative content presented above the fold.

As generative AI models like ChatGPT, Perplexity, Gemini, and Claude evolve how users search, B2B companies must optimize not just for search, but for answers. Our approach to generative engine optimization (GEO) is purpose-built to help you surface in AI-generated responses, source citations, and chat-based discovery experiences.

50.6%

Increase in Organic Visibility Through AI-Optimized Strategy

To stay ahead of shifting SERP behavior and AI-assisted search, Seagate partnered with Directive to evolve their organic strategy. By targeting zero-click features and optimizing long-tail keywords, schema, and topical authority, they saw a 75% MoM increase in organic traffic and a 50.6% boost in keyword visibility — securing high-value placements across Google and AI-driven search tools.

Read the Case Study

Directive’s Approach to Generative Engine Optimization

How it Works

We combine traditional SEO best practices with generative search optimization principles to future-proof your brand’s visibility in AI-native environments.

Explore our full range of digital marketing services

Entity & Topic Mapping

Identify the core entities, personas, and topics LLMs use to associate with your brand and industry. Build topical maps around high-converting long-tail queries and key buyer personas that AI engines and search crawlers favor.

AI Content Optimization

Restructure and enhance content for inclusion in model summaries, citations, and answer sets. Optimize content layouts and internal linking to feed both zero-click modules and AI-driven summary generation.

Structured Data Deployment

Add schema, metadata, and semantic signals that improve machine readability and contextual value.

Indexing & Visibility Boost

Submit authoritative content to AI training datasets and platforms like Perplexity, Bing Chat, and Google's Search Generative Experience (SGE).

Performance & AI Visibility

Track keyword volatility, SERP appearances, and AI-driven citations—reporting on how GEO improves visibility and pipeline influence.

Our Generative AI Services for B2B Brands

Generative Engine Optimization (GEO)

Position your content to be referenced in AI-generated responses from tools like ChatGPT, Perplexity, and SGE. Improve your brand’s representation in large language models by optimizing for retrieval-based and generative outputs.

Answer Engine Optimization (AEO)

Structure content to appear in “answers” across AI-native search experiences, zero-click results, and chat interfaces. Generative AI models rely on structured, semantically rich content to understand and surface relevant results. Schema markup, semantic signals, long-tail optimization, and content depth are the foundation of answer engine optimization.

AI-Enhanced Content Strategy

Build content that speaks both to buyers and crawlers, ensuring clarity, authority, and model relevance. We develop topical authority through linked content hubs and semantic depth to build content clusters that dominate niche and long-tail queries. Get dashboards tracking citations, impressions, and engagement from generative engines to tie GEO efforts to ROI.

Generative Engine Optimization Services Maximizing Your Visibility in AI-Driven Search

Our Process & Impact

This is how Directive helps B2B brands win visibility inside AI-generated answers and zero-click results—by aligning your content with how large language models retrieve, summarize, and cite trusted sources.

AI-Ready Content Architecture

Make your brand discoverable by optimizing your content for how large language models retrieve, summarize, and cite. From structured data to embeddings, we ensure your assets are contextually aligned with how generative engines process information.

Drive visibility with AI-ready content

Authority Signals for AI Models

Feed AI systems what they favor: authoritative, high-quality content from trusted sources. We help you shape and distribute assets that surface in citations, AI answers, and enterprise-level prompts used in decision-making workflows.

Generative Engine Optimization Strategy

Directive blends technical SEO, content intelligence, and digital PR into one AI-native framework. The result: your brand appears in featured snippets, quick answers, and AI-generated summaries across platforms like Google, Perplexity, and Bing Copilot.

Future-proof your discoverability with SEO

Why Generative AI Optimization Is Now Mission-Critical for B2B

B2B AI Visibility

AI-driven search tools marks the biggest shift in buyer behavior since the dawn of Google. Today’s B2B prospects are asking complex, multi-layered questions in tools like ChatGPT and Perplexity and getting summarized answers without ever clicking a link.

If your content isn’t AI-discoverable, answer-relevant, and citation-worthy, you’re already losing visibility to competitors who are adapting faster.

As experts in generative engine optimization, we help you:

Increase visibility in zero-click and AI-summarized experiences
Surface in enterprise-ready LLMs used by decision-makers
Ensure your site structure and content speak to humans and AI alike
Report on AI-driven engagement using custom metrics and dashboards

This isn’t just future-proofing—it’s pipeline protection in an AI-native buying journey. By implementing these strategies now, your brand earns trust with both AI systems and B2B buyers—and gains visibility where it matters most: above the fold, in the answers.

Directive’s analytics expertise gave us the visibility we needed to optimize spend and prove marketing’s impact to leadership.

Starza Thompson,VP of Marketing at Registrar Corp

Generative AI Optimization FAQs

DEMAND GENERATION FAQ

What’s the difference between SEO and GEO?

SEO optimizes for traditional search engines. GEO (Generative Engine Optimization) focuses on how AI models retrieve, summarize, and cite content.

How does GEO help my business?

GEO increases your brand’s presence in AI-generated answers, which are rapidly replacing traditional search for many B2B buyers.

What platforms do you optimize for?

ChatGPT, Claude, Perplexity, Bing Copilot, Google’s SGE, and custom enterprise LLMs—anywhere AI engines retrieve or generate marketing content.

How do you track performance from AI engines?

We use citation tracking, branded impression monitoring, and interaction modeling to measure AI-based visibility and tie it to funnel impact.

Is this a standalone service or part of SEO?

It can be both—GEO builds on SEO fundamentals but uses additional tactics specifically designed for LLMs and AI-native platforms.

Dive Deeper into Generative Engine Optimization

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Ready to Win the AI-Driven Buyer Journey?

Directive helps you turn LLMs and AI engines into acquisition channels. Let’s build a generative engine optimization strategy that makes your brand answer-worthy.

Generative Engine Optimization (GEO) Agency

Lead B2B Discovery with Generative Search

What Is Generative Engine Optimization and Why It Matters for B2B