Category: SEO

ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]

Liam Barnes In Perspectives SEO

Your Website Won’t Rank in 2020 – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation.  Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]

Hannah Mans In Perspectives SEO

SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]

Liam Barnes In Perspectives SEO

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. Now if […]

Blake Emal In Podcast SEO

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a […]

Blake Emal In B2B Podcast SEO

Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]

Garrett Mehrguth In Perspectives SEO Videos

What Should In-house Marketers Look For When Hiring an SEO Agency?

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

Benita Izu In SEO

SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]

Garrett Mehrguth In PPC SEO Videos

B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include Google’s algorithm, user behavior, new platforms, and new features! For B2B marketing organizations looking to get started with a tight budget, I’m here to help! I’ve provided you with 10 B2B SEO strategies to meet […]

Christina Rattanasith In SEO

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