20 Best Paid Social Agencies Turning Scrolls Into Sales

Finding the right paid social agency in 2025 means finding a partner who knows how to connect creative storytelling with performance outcomes. Paid social is no longer just about boosting posts or running retargeting ads. It is about using platforms like LinkedIn, Meta, TikTok, and X to reach the right audiences with the right message at the right time. The best agencies understand how to translate social activity into business growth by combining audience intelligence, data integration, and creative experimentation.

For B2B brands, paid social success depends on more than catchy headlines or polished visuals. You need a partner who understands how to align strategy with your funnel, engage buying committees, and drive measurable results across multiple platforms. Whether you are building brand awareness on LinkedIn, testing creative on Meta, or expanding reach on TikTok, the right agency can help you turn social engagement into qualified pipeline. Here are ten key criteria to look for when choosing a paid social advertising agency for your B2B business in 2025.

10 Essential Criteria for Choosing a Paid Social Partner

1. Deep B2B and SaaS Experience

Your agency should have a proven record of running successful campaigns for B2B and SaaS clients. Look for case studies that highlight how they’ve driven qualified pipeline or revenue growth, not just leads. The best partners understand the nuances of long buying cycles and high-value audiences.

2. Full-Funnel Campaign Strategy

A strong paid social partner plans, executes, and optimizes campaigns across every stage of the funnel. They should connect brand awareness, engagement, and conversion in one seamless journey. This ensures your investment drives both reach and revenue.

3. ICP Alignment and ABM Targeting

The agency must be skilled at identifying and activating your Ideal Customer Profile. They should use firmographic, technographic, and intent data to reach decision-makers with precision. If you run ABM campaigns, they should already have frameworks for targeting specific accounts effectively.

4. CRM and MarTech Integration

Your partner should integrate seamlessly with your CRM and marketing automation systems. They need to track the entire customer journey from ad click to closed deal. Strong data alignment ensures accurate attribution and better campaign optimization.

5. Attribution and Budget Optimization

Avoid agencies that rely on vanity metrics or last-click attribution. A top agency uses advanced models to identify which channels and campaigns truly drive pipeline. They should proactively shift spend to maximize ROI and deliver measurable business outcomes.

6. Creative and Testing Framework

The best agencies treat creative as a performance lever, not just an aesthetic choice. They test multiple ad variations, messages, and visuals to discover what resonates most with your audience. Consistent experimentation drives continuous improvement.

7. Transparent Reporting and Insights

Transparency should be non-negotiable. Your agency must clearly show where your budget goes and how it impacts pipeline, not just engagement metrics. Regular performance reviews should lead to actionable recommendations and next-step optimizations.

8. Senior-Level Strategic Guidance

Look for agencies that give you access to senior strategists, not just account managers. Experienced partners can connect your paid social strategy to larger revenue goals. Their guidance helps your internal team make smarter, data-backed decisions.

9. Scalability and Operational Strength

Your agency should have the processes, tools, and bandwidth to grow with your business. They need experience managing larger budgets and expanding into new platforms or regions. A scalable partner ensures performance stays strong as investment increases.

10. Cultural Fit and Collaboration

Finally, the best paid social agency feels like an extension of your team. They communicate clearly, align with your goals, and take ownership of outcomes. A good cultural fit fosters transparency, trust, and long-term success.

Use these ten criteria to evaluate your next paid social partner and find the agency best equipped to turn your ad spend into measurable growth.

1. Directive

Where B2B performance meets creative built to drive real pipeline

At Directive, we help B2B brands turn social engagement into measurable business growth. Our paid social programs are built to do more than drive clicks. We combine audience intelligence, creative testing, and precise targeting across LinkedIn, Meta, TikTok, and X to deliver campaigns that connect directly to your CRM and revenue goals. Every decision we make is guided by data and centered on your Ideal Customer Profile, ensuring your social strategy moves from awareness to closed deals with clarity and purpose.

We built our approach for B2B complexity. That means longer sales cycles, niche audiences, and higher stakes. Our clients partner with us because we don’t treat paid social as a siloed channel. Instead, we integrate it with your paid media strategy, creative messaging, and attribution model so every impression has an outcome. For brands that expect social to perform, not just post, Directive delivers measurable impact tied to pipeline and growth.

Services: Paid Media, Paid Social
Standout Clients: Sumo Logic, Snap Inc., ZoomInfo
Best For: B2B and SaaS companies that need paid social to drive measurable pipeline and revenue
Why Choose Directive:
✔️ Paid social strategies built for attribution and business growth
✔️ Proven success across LinkedIn, Meta, and emerging platforms
✔️ B2B-first perspective with measurable performance outcomes

2. Wpromote

Big-agency scale with startup speed and creative that sells

Wpromote is one of the largest independent digital agencies in the United States, known for blending performance marketing and creative storytelling to deliver meaningful results. Their paid social programs combine audience intelligence with platform-specific strategy across LinkedIn, Meta, and TikTok. The team focuses on building campaigns that align with customer intent, pairing smart targeting with creative that engages and converts.

What makes Wpromote stand out is their ability to manage enterprise-level media budgets while maintaining agility and performance consistency. As a Meta Business Partner, they access platform insights and tools that give their clients an edge in optimization and attribution. For B2B brands, Wpromote offers the depth, scale, and precision of a large agency with the flexibility of a specialist team that understands how to turn social into sales.

Services: Paid Social, Paid Media
Standout Clients: Adobe, Intuit, TransUnion
Best For: Enterprise B2B brands seeking scalable, data-backed social campaigns
Why Choose Wpromote:
✔️ Proven results managing large-scale B2B paid social programs
✔️ Advanced targeting powered by data and creative integration
✔️ Enterprise partnerships with Meta and LinkedIn

3. Ignite Visibility

Turning social storytelling into measurable, ROI-backed performance

Ignite Visibility approaches paid social with precision and purpose. Their campaigns are built to generate measurable results through creative testing, optimized bidding, and audience segmentation. The agency’s social experts operate across LinkedIn, Meta, and emerging platforms, designing strategies that drive qualified leads and brand awareness for complex B2B audiences.

Their commitment to transparency and performance is backed by a track record of measurable growth across industries. Ignite Visibility combines creative production and media execution in-house, enabling rapid testing and continuous optimization. Recognized on the Inc. 5000 list and trusted by well-known brands, they are a strong choice for marketers who want a partner that treats paid social as both art and analytics.

Services: Paid Social, Paid Media
Standout Clients: Tony Robbins, DoorDash, National Funding
Best For: B2B marketers who want performance-focused social campaigns with creative agility
Why Choose Ignite Visibility:
✔️ Social programs optimized for both lead quality and brand visibility
✔️ Transparent reporting and proactive campaign iteration
✔️ Experienced in managing LinkedIn and Meta advertising at scale

4. Seer Interactive

Analytics nerds with creative instincts and a thing for clean data

Seer Interactive stands apart for its data-centric approach to marketing. Their paid social strategies are designed to align media investment with business goals, leveraging analytics and first-party data to inform every creative and targeting decision. The team runs paid campaigns across LinkedIn, Meta, and TikTok, using audience insights to improve conversion paths and engagement efficiency.

What differentiates Seer is its ability to translate analytics into action. Their paid media specialists use dashboards, experimentation, and cross-channel attribution to uncover the “why” behind every performance trend. For B2B marketers that demand accountability and clarity, Seer delivers campaigns built on transparency, precision, and measurable growth.

Services: Paid Social, Paid Media
Standout Clients: LinkedIn, Intuit, Asana
Best For: B2B companies that want analytics-driven paid social strategies
Why Choose Seer Interactive:
✔️ Deep expertise in connecting paid social metrics to revenue outcomes
✔️ Transparent, data-rich optimization approach
✔️ Trusted by enterprise B2B and technology clients

5. Merkle B2B

ABM masterminds redefining how enterprise brands win on social

Merkle B2B helps enterprise organizations reach complex buying committees through precision-targeted social advertising. Their paid media teams design and execute campaigns across LinkedIn and Meta using advanced data modeling and account-based targeting. With deep experience in B2B audience segmentation and marketing automation, they create programs that integrate seamlessly with CRM and attribution systems.

As part of the Dentsu network, Merkle brings together technology, analytics, and media at global scale. Their integrated approach helps clients align marketing with pipeline and prove impact beyond vanity metrics. For brands that require both sophistication and reach, Merkle B2B delivers measurable performance with enterprise-grade support.

Services: Paid Social, Paid Media
Standout Clients: Cisco, Dell, Google Cloud, Salesforce, IBM
Best For: Enterprise organizations that need complex ABM and paid social alignment
Why Choose Merkle B2B:
✔️ Expertise in large-scale account-based marketing and social targeting
✔️ Integrated data and analytics across media channels
✔️ Proven enterprise results with global B2B brands

6. Disruptive Advertising

Paid media purists obsessed with testing, tweaking, and scaling smarter

Disruptive Advertising helps brands unlock performance across LinkedIn, Meta, and TikTok through structured testing and conversion-focused creative. Their campaigns emphasize data-driven decision-making, using real-time feedback loops to refine audience targeting, budget allocation, and ad design. Every campaign is built to scale efficiently while maintaining cost control and measurable ROI.

The agency’s transparency and performance discipline have earned it strong client retention and a growing B2B portfolio. They are particularly effective for brands looking to drive pipeline-ready leads, combining creative optimization with analytics to make social budgets work harder.

Services: Paid Social, Paid Media
Standout Clients: Fandango, Guitar Center, Adobe
Best For: Mid-market B2B companies that prioritize efficient lead generation
Why Choose Disruptive Advertising:
✔️ Conversion-focused campaign structure and optimization
✔️ Data-driven testing for creative and audience refinement
✔️ Proven results in scaling LinkedIn and Meta Ads

7. Ironpaper

Growth-focused agency connecting paid social with B2B demand generation

Ironpaper helps B2B companies use paid social to attract, qualify, and convert high-value leads. Their approach combines audience strategy, ABM targeting, and creative development to generate measurable business opportunities. Campaigns are planned with funnel alignment in mind, ensuring that every ad contributes to pipeline momentum rather than isolated awareness.

What differentiates Ironpaper is its end-to-end focus on results. They bridge the gap between marketing and sales by integrating paid social programs into CRM and lead-nurturing workflows. For companies that want marketing accountability and predictable ROI, Ironpaper delivers clarity, strategy, and performance.

Services: Paid Social, Paid Media
Standout Clients: Salesforce, Datadog, Siemens
Best For: B2B brands seeking integrated lead generation and pipeline acceleration
Why Choose Ironpaper:
✔️ Strategic alignment between paid social and ABM programs
✔️ Expertise in lead qualification and conversion tracking
✔️ Strong focus on revenue accountability

8. Tinuiti

Performance architects blending platform power with human insight

Tinuiti runs one of the largest paid social operations in North America, helping brands build high-impact campaigns across LinkedIn, Meta, TikTok, and YouTube. Their team blends creative storytelling with performance tracking, ensuring campaigns are both visually compelling and conversion-oriented. For B2B clients, they focus on targeting precision and advanced measurement models that tie social metrics to revenue outcomes.

Tinuiti’s enterprise partnerships and in-house analytics platform give them unique insight into cross-channel optimization. They manage performance for some of the world’s most recognized brands and continue to set benchmarks in paid social strategy, testing, and reporting.

Services: Paid Social, Paid Media
Standout Clients: LinkedIn, The Honest Company, Poppi, Elf Cosmetics
Best For: Enterprise and high-growth companies seeking cross-platform performance
Why Choose Tinuiti:
✔️ Industry-leading paid social scale and resources
✔️ Advanced analytics and creative testing capabilities
✔️ Strong enterprise client track record

9. Power Digital

Tech-enabled paid media agency turning social data into business growth

Power Digital uses a technology-driven approach to paid social strategy, leveraging its proprietary platform, nova, to analyze and predict campaign performance. Their paid media specialists create and optimize LinkedIn and Meta campaigns with clear revenue alignment, helping B2B brands drive measurable growth through data-backed decision-making.

The agency’s mix of analytics expertise and creative adaptability makes it a strong fit for performance-driven marketers. They are particularly effective for brands seeking scalable experimentation frameworks and insight-rich optimization cycles.

Services: Paid Social, Paid Media
Standout Clients: Dropbox, Peloton, Uniqlo, Casper
Best For: Growth-stage and enterprise brands seeking data-backed paid social performance
Why Choose Power Digital:
✔️ Proprietary tech platform for campaign intelligence
✔️ Agile optimization and testing culture
✔️ Measurable outcomes across social channels

10. NP Digital

Neil Patel’s team of growth engineers proving social can sell

Founded by Neil Patel, NP Digital builds paid social programs grounded in audience intent and measurable performance. Their campaigns span LinkedIn, Meta, and TikTok, focusing on generating high-quality leads and engagement at scale. The agency’s blend of creativity and analytics ensures that each campaign serves both brand and revenue goals.

With a presence in multiple markets and a strong education-driven culture, NP Digital stands out for its transparency and commitment to data. Their focus on continuous optimization and actionable insights makes them a reliable partner for B2B marketers who expect visibility into every result.

Services: Paid Social, Paid Media
Standout Clients: Adobe, LinkedIn, Viacom, CNN Brasil
Best For: B2B companies seeking global reach and data-driven performance
Why Choose NP Digital:
✔️ Campaigns built on analytics and audience intent
✔️ Multi-platform expertise with global execution
✔️ Transparent reporting and optimization focus

11. Obility

B2B specialists turning complex funnels into simple social wins

Obility runs social campaigns for business and technology clients with laser focus on revenue attribution. Their paid social service includes launching and optimizing campaigns on LinkedIn, Facebook, Instagram, Twitter, and Reddit. They lean heavily on contact-, account-, and retargeting-based strategies to reach decision-makers precisely, tying budgets to metrics that matter for B2B.

They differentiate by operating exclusively in B2B and building workflows that align media to sales. Obility’s case studies show consistent lead quality improvements, pipeline acceleration, and cost efficiencies. Their long tenure in B2B means they bring learned frameworks, vendor relationships, and measurement discipline to their social programs.
Services: Paid Media, Paid Social
Standout Clients: (Not publicly listed in B2B social case)
Best For: B2B SaaS / tech firms wanting paid social with deep attribution
Why Choose Obility:
✔️ B2B-only specialization in paid social and lead generation
✔️ Contact-level targeting built for pipeline influence
✔️ Integrated optimizing and measurement for conversion performance

12. Sculpt

The creative shop that makes social personal, even for B2B

Sculpt specializes in B2B social media and paid campaigns, positioning brands through human voices and tight message control. Their work often centers on executive visibility, brand-led social amplification, and paid social as a demand engine. They help clients craft narratives that resonate with buyers — and then activate those narratives through paid media.

What sets Sculpt apart is their fusion of brand voice and performance rigor. They balance creative polish with metrics mindset, making paid social part of a broader narrative for B2B brands that care about perception and pipeline, not just clicks.
Services: Paid Social, Paid Media
Standout Clients: (Not publicly confirmed)
Best For: B2B brands seeking guidance on narrative-driven social + performance
Why Choose Sculpt:
✔️ Compelling messaging married to measurable performance
✔️ Social-native creative approach
✔️ Focus on executive and brand amplification via paid channels

13. SociallyIn

Fast-moving creators who live, breathe, and optimize social

SociallyIn’s approach centers on social media advertising that adapts fluidly to platform changes. They monitor conversions, clicks, and creative performance daily, pruning underperformers and scaling winners. Their teams run campaigns across Facebook, Instagram, LinkedIn, TikTok, and more — always optimizing toward efficiency and impact.

They pride themselves on staying nimble and experimental. By staying current with new formats, targeting options, and platform tools, they help brands avoid stale social tactics. Their agility is a strength for marketers who want to test bold ideas without leaking budget.
Services: Paid Social
Standout Clients: (Not listed)
Best For: B2B teams needing agile, cost-conscious paid social execution
Why Choose SociallyIn:
✔️ Quick experimentation and platform-forward mindset
✔️ Focused exclusively on social media ad performance
✔️ Data-backed optimization and disciplined campaign resets

14. Just Global

Global reach, local nuance, and storytelling that scales across feeds

Just Global offers paid social within a broader media and creative framework, aligning social, content, and media investments. They design campaign flows across LinkedIn, Meta, and programmatic channels so social supports wider funnel goals. Their teams blend design, copy, and analytics together in campaign planning, not as afterthoughts.

What makes Just Global distinct is their integrated approach and global reach. They can scale campaigns across markets while keeping messaging and media consistent. For B2B companies expanding internationally, Just Global combines performance discipline with brand alignment.
Services: Paid Social, Paid Media
Standout Clients: (Global clients, not B2B social-focused publicly listed)
Best For: B2B brands with cross-market ambitions needing cohesive media strategy
Why Choose Just Global:
✔️ Media and social aligned with brand narrative
✔️ Global execution with local optimization
✔️ Cross-channel discipline and scale

15. Transmission

B2B-first agency blending paid social with demand generation strategy

Transmission treats paid social as part of a demand ecosystem rather than a siloed channel. Their campaigns are designed to feed pipelines through account-based media, nurture flows, and performance measurement. They use LinkedIn and Meta as essential touchpoints in larger B2B programs.

Their strength is integrating paid social into comprehensive demand systems. Brands using Transmission often benefit from disciplined targeting, centralized measurement, and campaign orchestration that keeps social in sync with broader B2B efforts.
Services: Paid Social, Paid Media
Standout Clients: (Not publicly disclosed)
Best For: B2B firms wanting to embed paid social into demand generation stacks
Why Choose Transmission:
✔️ Strategic alignment between social media and demand generation
✔️ Account-level targeting baked into campaigns
✔️ Centralized optimization across touchpoints

16. Jellyfish

The global agency that treats every impression like an opportunity

Jellyfish brings scale, platform expertise, and cross-market strategy to paid social. Their teams across the U.S. deliver LinkedIn, Meta, TikTok, and emerging social formats with strong analytical backing. They are known for using platform relationships and rigorous data models to optimize media allocation.

What sets Jellyfish apart is their balance of reach and refinement. They support major campaigns across geographies while tuning strategies for nuance in audience and creative. For B2B brands expanding reach or experimenting with new channels, Jellyfish offers both muscle and insight.
Services: Paid Social, Paid Media
Standout Clients: (Large global brands, not exclusively B2B in public)
Best For: B2B brands scaling social across multiple regions and platforms
Why Choose Jellyfish:
✔️ Deep platform partnerships and performance resources
✔️ Scale with localized optimization
✔️ Data-driven media allocation and creative testing

17. KlientBoost

Performance rebels blending bold creative with sharp analytics

KlientBoost treats paid social as a laboratory for innovation, running rapid tests across creatives, audiences, and formats. They optimize campaigns on LinkedIn, Meta, and beyond with the goal of converting higher quality leads more efficiently. Their team keeps a sharp focus on how social contributes to pipeline, not just top-of-funnel visibility.

They often appeal to companies that want to break free from stale social ad routines. KlientBoost’s bold testing and willingness to shift strategy rapidly gives clients advantage in competitive B2B ad environments.
Services: Paid Social, Paid Media
Standout Clients: (Public clients not specified)
Best For: B2B firms seeking rapid growth and bold ad experimentation
Why Choose KlientBoost:
✔️ Rapid testing and iterative refinement of social campaigns
✔️ Focus on conversion efficiency over reach
✔️ Courage to pivot strategies mid-flight

18. Viral Nation

Where influencer culture meets B2B credibility and paid precision

Viral Nation blends influencer marketing and paid social under one roof, creating campaigns that amplify through content and paid reach. Their teams design social-first creative, then power it via LinkedIn, Meta, TikTok, and platform partnerships. For B2B clients, they bring social credibility and reach together rather than treating them as separate silos.

They stand out because they understand how content, influence, and media must work together in social ecosystems. Their campaigns often ride on cultural relevance while maintaining B2B discipline. They are a strong match when brand perception and pipeline matter in tandem.
Services: Paid Social, Paid Media
Standout Clients: (Global consumer and B2B brands)
Best For: B2B brands wanting creative-led social activation with performance discipline
Why Choose Viral Nation:
✔️ Influence + paid reach under one team
✔️ Creative that blends brand and performance
✔️ Social-forward strategy with measurable outcomes

19. Brainlabs

Automation-fueled marketers proving data can be wildly creative

Brainlabs applies a scientific mindset to social media advertising, using custom scripts, automation, and algorithmic insights to optimize campaigns dynamically. Their social teams work cross-functionally with media, creative, and analytics to push performance. They offer LinkedIn, Meta, and emerging social channels with rigorous testing and feedback loops.

Their differentiation lies in automation and scale. Brainlabs invests in tooling that helps clients test more efficiently, scale fastest-winners, and root out underperforming elements rapidly. For B2B marketers wanting systems-level leverage, Brainlabs delivers social campaigns optimized for speed and ROI.
Services: Paid Social, Paid Media
Standout Clients: (Notably broader mix, including large enterprise)
Best For: B2B organizations that value automation, testing, and algorithmic scaling
Why Choose Brainlabs:
✔️ Tooling and automation that accelerate social performance
✔️ Data-centric method applied to campaign optimization
✔️ Expertise in scaling paid social intelligently

20. Walker Sands

B2B storytellers who turn paid social into brand authority and trust

Walker Sands combines paid media with reputation, PR, and content to deliver holistic B2B programs. Their team runs paid social and digital media campaigns across LinkedIn, Facebook, and other platforms as part of full-funnel strategies. They emphasize campaign attribution, audience layering, and ongoing optimization aligned with business outcomes.

They differentiate by weaving media and messaging across earned and paid channels. Clients benefit from campaigns that are not just transactional, but narrative-driven and context-aware. For B2B brands that want social to support both pipeline and market perception, Walker Sands offers a balanced, outcomes-oriented approach.
Services: Paid Social, Paid Media
Standout Clients: Promevo, Sendbird
Best For: B2B brands seeking integrated paid + communication programs
Why Choose Walker Sands:
✔️ Strong alignment between paid media and messaging efforts
✔️ Experience executing LinkedIn-based B2B social campaigns
✔️ Holistic view of pipeline and reputation

Final Thoughts

Finding the right paid social agency is about more than managing ads or optimizing budgets. It is about partnering with a team that understands how to translate attention into action. The strongest agencies blend creative storytelling with data-driven strategy, using audience intelligence and testing to turn social engagement into qualified opportunities.