Directive Consulting
Client Examples
Book Intro Call

Marketing Blog

The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • Content Marketing, CRO
How a Simple A/B Test Drove $112K in Revenue in 30 Days
Picture of benglassliu
benglassliu
  • Revenue Operations
HubSpot Tips: Updating Your Lead Scoring Strategy
Picture of Kristina Brown
Kristina Brown
  • Paid Media, Social Media
​​Tips for B2B Facebook Ads: Facebook Marketing 101
Picture of Garrett Mehrguth
Garrett Mehrguth
  • Videos
5 Key Questions for Video Project Success
Picture of Garrett Mehrguth
Garrett Mehrguth
  • Drilldown
Drilldown: Product Videos are Essential to Success for B2B SaaS
Picture of Team Directive
Team Directive
  • B2B, Content Marketing, Demand Generation
How to Get Your B2B SaaS Brand Discovered in Today’s Overflowing Sea of Sameness
Picture of Team Directive
Team Directive
  • B2B, Demand Generation, Social Media
Maximizing SaaS Growth with LinkedIn Ads: A Strategic Guide for B2B Marketers
Picture of Team Directive
Team Directive

Latest articles

How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving...

HubSpot Tips: Updating Your Lead Scoring Strategy

If you haven’t reviewed your lead scoring model or operational workflow strategy...

​​Tips for B2B Facebook Ads: Facebook Marketing 101

Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies...

Browse through our complete collection of articles.

Filters

  • Topic

  • CRO
Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Imagine the possibilities you can unlock if you could read your customers’...

  • B2B
Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success...

  • Content Marketing, PPC
What is Content Syndication and Why Is It Important for SaaS?

There are few varying content syndication scenarios that most businesses need to...

  • B2B, Tools
The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and...

  • B2B, PPC
The Best B2B LinkedIn Strategy for SaaS Brands

The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all...

  • B2B, PPC
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing

The concept of machine learning has mixed connotations, though it has come...

  • B2B, PPC, SEO
How Can SEO and Paid Media Work Together for Better Results?

Too often, companies can get stuck in a sort of tunnel vision,...

  • SEO
Google Search Console Keyword Ranking: Why SEOs Love It

Monitoring your site performance to assess your current SEO campaigns can be...

  • B2B, Insights
How to Leverage SaaS Customer Journey Stages

The key to running a successful SaaS business is to understand the...

  • B2B, Inbound Marketing
Product Marketing Strategy vs. Customer-Led Marketing Strategy

A product marketing strategy for SaaS is crucial for any product launch....

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call

Directive Consulting logo inverse

Navigation

Services

Industries
Outcomes

Contact Us

Want to join the team?

RFP Submissions

Locations

Orange County

Austin

New York City

Mexico
City

London

Toronto

© 2025 Directive. All Rights Reserved.