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  • Revenue Operations
B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics
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Lea Amiri
  • Content Marketing, Drilldown, Paid Media
Think SEO and Paid Media Can’t Reach the C-Suite? Think Again.
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Team Directive
  • Content Marketing, CRO, Drilldown
How a Simple A/B Test Drove $112K in Revenue in 30 Days
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Ben Glass-Liu
  • Revenue Operations
HubSpot Tips: Updating Your Lead Scoring Strategy
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Kristina Brown
  • Paid Media, Social Media
​​Tips for B2B Facebook Ads: Facebook Marketing 101
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Garrett Mehrguth
  • Videos
5 Key Questions for Video Project Success
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Garrett Mehrguth
  • Drilldown
Drilldown: Product Videos are Essential to Success for B2B SaaS
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Team Directive

Latest articles

B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics

We hear it all the time: “The B2B landscape has never been...

Think SEO and Paid Media Can’t Reach the C-Suite? Think Again.

Many B2B CMOs have cooled on digital channels. They assume SEO doesn’t...

How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving...

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Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lac‪y
kyle lacy
Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lacy
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
John Rougeux
SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
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Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Hube‪r
Mark Huber
Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Huber
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
Tyler Lessard
SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
How to Generate Leads for SaaS Businesses from the Experts
  • B2B, Perspectives
How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?”...

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Sour & SaaS – Season 2 Episode 3 – With 6sense’s CMO, Latané Conan‪t

Solving tough challenges for ambitious tech businesses since 2013.

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