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Resources

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GUIDES
PODCAST
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VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Key takeaways: The best creative format on Meta for B2B right now is video. The most overrated Meta ads feature or tactic that
Sour & SaaS: What Makes A Good B2B Video? Ft. Ding Zheng – Co-Founder, EventShark
Learn how to build a B2B video creation strategy from scratch and create videos that drive brand awareness and pipeline growth even without

Top Blog Articles

  • Marketing Automation
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More...

See more blogs
  • Creative Strategy
How Creativity and Data Work Together in Modern Marketing Strategies

B2B marketers feel constant pressure to produce revenue lift and maintain a...

  • GEO
Emerging Trends in Answer Engine Optimization for 2026

Key takeaways AEO and GEO are basically two names for the same...

  • SEO
How to Conduct a B2B SEO Audit

I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most...

  • Programmatic
8 Programmatic Ad Management Best Practices B2B Marketers Should Know

In B2B, sloppy programmatic execution does more than waste money. It confuses...

See more blogs

Our Guides

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How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • Marketing Automation
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More...

  • Creative Strategy
How Creativity and Data Work Together in Modern Marketing Strategies

B2B marketers feel constant pressure to produce revenue lift and maintain a...

  • GEO
Emerging Trends in Answer Engine Optimization for 2026

Key takeaways AEO and GEO are basically two names for the same...

  • SEO
How to Conduct a B2B SEO Audit

I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most...

  • Programmatic
8 Programmatic Ad Management Best Practices B2B Marketers Should Know

In B2B, sloppy programmatic execution does more than waste money. It confuses...

  • HubSpot
The Definitive Guide to HubSpot’s Marketing Automation Tools and Capabilities

HubSpot Marketing Automation is more than a set of buttons and triggers;...

  • CRO
The Automation Guide for Improving Conversion Rates and B2B User Experience

There’s a moment every B2B marketer hits where you realize the real...

Explore our Library
Our Latest Articles
  • Marketing Automation
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More...

10 Common Marketing Automation Mistakes (and How to Avoid Them)
How Creativity and Data Work Together in Modern Marketing Strategies
Emerging Trends in Answer Engine Optimization for 2026
How to Conduct a B2B SEO Audit
8 Programmatic Ad Management Best Practices B2B Marketers Should Know
The Definitive Guide to HubSpot’s Marketing Automation Tools and Capabilities
The Automation Guide for Improving Conversion Rates and B2B User Experience

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.