Get inside the mind of a seasons B2B SaaS marketing master. Each week, Directive’s CEO breaks down the boldest, brightest, and most brutal marketing strategies from top brands—joined by a special guest to keep it fresh. Think you know what works? Think again. Welcome to the Breakdown.
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
Latest Episodes
Latest Episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical…
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why…
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice…
S1E4: The competition of content, and who brands are really competing with.
Did you know: Your content isn’t just competing with your competitor’s content, it’s competing with all content. Luckily…
S1E5: How far can you go to connect with your ICP?
The art of the double take and what it feels like to have an ad punch you in the face. When Garrett Mehrguth and Ross…
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