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Resources

GLOSSARY
GUIDES
PODCAST
REPORTS
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THOUGHT LEADERSHIP
VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during that time.
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and campaigns fail to convert. They state that a rebrand will not
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Key takeaways: The best creative format on Meta for B2B right now is video. The most overrated Meta ads feature or tactic that

Top Blog Articles

  • B2B Lead Generation
The B2B Lead Generation Strategy Built for Today’s Buyers

Traffic and MQL volume matter, but only if they lead to meetings,...

See more blogs
  • GEO
A Practical Guide to Generative Engine Optimization vs. Traditional SEO

Search has always been about connecting searchers with the information they need...

  • GTM
A Practical Playbook for Building a B2B Go-To-Market Strategy

A b2b go-to-market strategy is a cross-functional plan that defines who you...

  • Customer Marketing
The Playbook for Building a Scalable B2B Lifecycle Marketing Framework

If lifecycle marketing at your company still means a few nurture emails...

  • GEO
How to Optimize Content for AI Search in 2026

Key Takeaways Lead with answers: Start each piece with a clear, extractable...

See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • B2B Lead Generation
The B2B Lead Generation Strategy Built for Today’s Buyers

Traffic and MQL volume matter, but only if they lead to meetings,...

  • GEO
A Practical Guide to Generative Engine Optimization vs. Traditional SEO

Search has always been about connecting searchers with the information they need...

  • GTM
A Practical Playbook for Building a B2B Go-To-Market Strategy

A b2b go-to-market strategy is a cross-functional plan that defines who you...

  • Customer Marketing
The Playbook for Building a Scalable B2B Lifecycle Marketing Framework

If lifecycle marketing at your company still means a few nurture emails...

  • GEO
How to Optimize Content for AI Search in 2026

Key Takeaways Lead with answers: Start each piece with a clear, extractable...

  • Marketing Automation
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More...

  • Creative Strategy
How Creativity and Data Work Together in Modern Marketing Strategies

B2B marketers feel constant pressure to produce revenue lift and maintain a...

Explore our Library
Our Latest Articles
  • B2B Lead Generation
The B2B Lead Generation Strategy Built for Today’s Buyers

Traffic and MQL volume matter, but only if they lead to meetings,...

The B2B Lead Generation Strategy Built for Today’s Buyers
A Practical Guide to Generative Engine Optimization vs. Traditional SEO
A Practical Playbook for Building a B2B Go-To-Market Strategy
The Playbook for Building a Scalable B2B Lifecycle Marketing Framework
How to Optimize Content for AI Search in 2026
10 Common Marketing Automation Mistakes (and How to Avoid Them)
How Creativity and Data Work Together in Modern Marketing Strategies

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.