Construction and Infrastructure

The World is Built on Infrastructure.The World Needs You.

Building the future is a full-time job. You create the foundations that keep the world standing. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted B2B companies to drive growth.

Tackling Infrastructure Marketing Challenges.

How We Do It

Construction & Infrastructure come with unique challenges: labor shortages, material costs, regulatory requirements, project management complexities, and market fluctuations.

At Directive, we understand these nuanced pain points and answer them with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new project or building brand awareness for your construction firm, we have you covered at every step.

Why
Choose Us.

We are Directive: The Infrastructure industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the construction and infrastructure industry, from regulatory requirements to aligning with project demands.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Artic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services
In the evolving world of construction and infrastructure, marketing leaders face challenges that need tailored solutions. As urbanization expands and regulations change, so do the strategies needed to market and sell construction services effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Connect with contractors, developers, and key decision-makers using high-converting paid campaigns.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Rank for industry-specific searches and establish your firm as an authority in the construction and infrastructure space.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Improve engagement and lead generation with optimized web experiences built for high-value contracts.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Enhance efficiency with automated workflows, CRM integration, and lead tracking tailored for the construction industry.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Differentiate your brand and drive sustainable growth with targeted marketing strategies designed for long sales cycles.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Connect with contractors, developers, and key decision-makers using high-converting paid campaigns.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Rank for industry-specific searches and establish your firm as an authority in the construction and infrastructure space.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Improve engagement and lead generation with optimized web experiences built for high-value contracts.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Enhance efficiency with automated workflows, CRM integration, and lead tracking tailored for the construction industry.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Differentiate your brand and drive sustainable growth with targeted marketing strategies designed for long sales cycles.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Experts at the ready.

Meet the heart of Directive.
Andrew Finkenbinder
Associate Director of Paid Media & Strategy
Mike Matta
Account Director, Paid Media
McKenzie Stinson
Senior Paid Media Strategist
Jon Taylor
Senior Account Strategist, Paid Media
Rachel Cribby
Senior SEO Account Strategist
Desh Chaudhuri
Demand Generation Manager
Maru Nieves
Digital Designer
Fahima Miah
Senior Account Strategist
Angie Glass-Liu
Paid Media Strategist

Elevate your Construction and Infrastructure marketing performance.

Garrett Mehrguth
CEO

team bio