Construction and Infrastructure

Infrastructure Builds the World. We Build Your Pipeline.

You power cities, projects, and progress. While you lay the foundation, we deliver the marketing strategy that makes your impact impossible to ignore.

We helped these trusted B2B companies to drive growth.

Tackling Infrastructure Marketing Challenges.

How We Do It

Marketing construction and infrastructure services isn’t about flash. It’s about trust, timing, and proof of capability. Labor shortages, shifting regulations, rising costs, and long project timelines make execution harder and margins tighter.

Directive helps firms stand out in a space where credibility drives growth. We deliver go-to-market strategies tailored to builders, contractors, and infrastructure leaders, helping you attract the right clients, win competitive bids, and build a reputation that scales with your work.

Why
Choose Us.

We are Directive: The Infrastructure industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We've taken the time to understand the nuances of the construction and infrastructure industry, from regulatory requirements to aligning with project demands.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Artic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Strategies Built for Complex Projects

We understand the nuances of construction and infrastructure, from regulatory compliance and long sales cycles to managing phased project demands and stakeholder expectations.

Proof That Supports Bids

Plenty of firms claim to be data-driven. We use data to validate your value, inform smarter targeting, and support the trust-building required to win high-stakes projects and long-term contracts.

Results That Win Confidence

Our track record speaks for itself. We’ve helped brands like Arctic Wolf, Wiz, Pindrop, and Zscaler drive demand, increase visibility, and reach aggressive growth targets in competitive, high-trust markets.

Earn trust, outbuild competitors, and turn contracts into loyalty with strategic marketing solutions.

Our Services

In today’s construction and infrastructure landscape, marketing leaders face challenges that require precision. As urbanization accelerates, competition intensifies, and regulations shift, we help firms adapt with strategies built to win complex projects and earn long-term trust.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Connect with contractors, developers, and infrastructure buyers using high-converting paid campaigns built for complex bidding and procurement cycles.

Paid Search: Target high-intent searches like “commercial HVAC contractors,” “civil engineering firms,” or “construction project management software” with copy aligned to RFP and vendor selection stages.
Paid Social: Reach GCs, estimators, and development execs on LinkedIn with messaging focused on timelines, certifications, and project ROI.
Account Based Marketing: Target pre-qualified accounts in real estate development, public infrastructure, and construction management with role-specific messaging for procurement, engineering, and operations leaders.
Programmatic: Place ads across industry-specific publications, engineering forums, and commercial project directories to reach niche decision-makers by trade, project type, or region.
Retargeting: Re-engage site visitors reviewing service pages, certifications, or bid timelines with follow-up creative that reinforces trust, capacity, and local presence.
Performance Reporting: Track campaign performance by project type, trade vertical, and funnel stage to identify which efforts are generating the most qualified inquiries.

Capture project-driven demand and build authority with SEO strategies and content built for contractors, developers, and infrastructure stakeholders.

On-Page SEO: Optimize pages for terms like “commercial concrete contractors,” “infrastructure design-build firm,” or “LEED-certified construction company” to attract high-intent traffic.
Content Marketing: Develop case studies, compliance guides, and buyer checklists that support RFP evaluations, pre-qualification, and vendor comparisons.
CRO: Refine contact forms, bid requests, and downloadable resources to increase lead conversion from procurement teams, project managers, and municipal buyers.
Technical SEO: Improve indexing and page speed across portfolios, licensing documents, and service areas to support organic growth and local visibility.
Content Production: Create project highlight videos, team bios, and value-engineering explainers that establish credibility with both private developers and public infrastructure buyers.

Turn site visitors into qualified leads with digital experiences built for project-driven buyers and construction procurement workflows.

CRO: Improve bid request forms, pre-qualification flows, and consultation CTAs to reduce friction and increase conversion from contractors and developers.
Performance Analytics: Track which users engage with project portfolios, certifications, and licensing pages to identify drop-off points and inform design updates.
Image Ads: Use visuals of completed builds, job sites, or specialty trades to build credibility and show capability to commercial buyers.
Split Testing: Test CTA copy, layout variations, and proof point placements to see what drives more inquiries from developers, project managers, and procurement teams.
Landing Pages: Create dedicated pages for verticals like “Retail Construction,” “Municipal Infrastructure,” or “Mechanical Contracting” to align with buyer needs.
Social Motion & Static Ad Sets: Pair motion-based walkthroughs or drone footage with static visuals showing past projects, safety credentials, or client logos.

Bring visibility and speed to long-cycle sales processes with automation, tracking, and lead routing built for construction and infrastructure workflows.

MAP Audit & Optimization: Refine follow-ups for bid requests, consultation forms, and pre-qualification inquiries to ensure every high-value lead gets timely outreach.
Lifecycle Visualization: Track each stage of the deal, from initial spec review through site visit scheduling and proposal submission, across sales and estimating teams.
Offline Conversion Tracking & Reporting: Connect inbound calls, trade show leads, and partner referrals to digital campaigns to surface true performance across channels.
Lead Scoring & Lead Routing: Prioritize leads based on trade, project size, or bid deadline and route them to the right estimator, regional office, or sales rep.
Integrations & ABM: Link your CRM and MAP to ABM tools that target large developers, municipal buyers, and general contractors with account-level visibility and control.
Pipeline Nurture & Email Campaigns: Deploy segmented nurtures by industry, service, or deal stage—such as follow-ups for design-build prospects or re-engagement for delayed RFPs.

Win more bids and expand your footprint with go-to-market strategies designed for construction, development, and infrastructure buying cycles.

Competitor Assessments: Analyze how other firms position capabilities like design-build, MEP contracting, or heavy civil to find messaging gaps and highlight differentiators.
1st-Party Data Collection: Leverage RFQ forms, bid request data, and project inquiries to segment leads by trade, region, or deal size.
TAM Identification: Define your addressable market by vertical, geography, and contract type—such as municipal infrastructure, commercial buildouts, or federal design-bid-build.
Financial Modeling: Forecast CAC, LTV, and win rates by project type or client tier to guide marketing spend and resource planning.
Persona Development: Build detailed profiles for developers, procurement managers, general contractors, and project engineers with insights into their pain points and buying criteria.
Deliverable Strategies: Translate strategy into content calendars, ABM plays, and outreach cadences that match how buyers evaluate partners and award work.