Energy and Utilities

You Power The World. We Power Your Growth.

Whether you’re transforming energy infrastructure or scaling smart utility platforms, we build demand gen strategies that convert — not just create noise.

We helped these trusted B2B companies to drive growth.

Tackling Energy and Utilities Marketing Challenges.

How We Do It

Energy & Utilities come with unique challenges: regulatory compliance, sustainability demands, infrastructure modernization, shifting energy markets, and public trust concerns.

At Directive, we turn industry complexity into energy-sector growth. Our go-to-market strategies are engineered for regulated markets, long sales cycles, and public-private buyer dynamics. From grid tech innovators to legacy utilities, we tailor performance marketing to match how real energy decisions get made.

Why
Choose Us.

We are Directive: The growth partner trusted by Energy & Utilities brands navigating complex regulation, long sales cycles, and public trust.

No One-Size-Fits-All Strategies

We've taken the time to understand the nuances of the energy and utilities industry, from regulatory compliance to aligning with sustainability and market demands.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Brooklyn Solar, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Engineered for Your GTM Complexities

We build marketing strategies grounded in the realities of your world — navigating regulatory pressure, advancing decarbonization goals, and earning public trust.

Utility-Grade Marketing Intelligence

Every agency claims to be data-backed. We prove it by aligning performance with real market signals, utility-grade rigor, and buyer behavior you can actually act on. In a trust-sensitive industry, precision matters.

Proven Performance in the Field

We’ve driven measurable growth for brands like Brooklyn Solar, Wiz, Pindrop, and Zscaler — turning ambitious goals into actual outcomes.

Build trust, outpace competitors, and turn complex energy offerings into clear market demand.

Our Services

In a sector shaped by transformation, from decarbonization mandates to grid modernization, energy and utility marketers need strategies built for nuance, not noise. Directive delivers performance marketing tailored to regulated markets, long sales cycles, and multi-stakeholder buying.

We help you lead the market with clarity and confidence.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Capture high-value commercial buyers and residential users with performance marketing tailored to how energy decisions are made.

Paid Search: Target high-intent keywords tied to rebates, rate plans, sustainability goals, and energy platform adoption.
Paid Social: Activate decision-makers in utilities, energy tech, and public works through LinkedIn, Meta, and YouTube.
Account Based Marketing: Influence multi-stakeholder utility deals and large commercial energy buyers with precision outreach.
Programmatic: Reach energy-conscious households and business buyers through localized, compliant digital placements.
Retargeting: Re-engage site visitors comparing rates, exploring incentives, or vetting clean energy solutions.
Performance Reporting: Track campaign performance across service areas, segments, and buying cycles with utility-grade visibility.

Rank for industry-specific search terms and position your company as a leader in sustainability, efficiency, and energy management.

On-Page SEO: Optimize solution pages for keywords like “demand response software” or “utility-scale solar analytics” to attract engineers, energy buyers, and operations leaders.
Content Marketing: Produce data-driven guides, regulatory breakdowns, and comparison content that helps prospects evaluate technologies like AMI systems or DER platforms.
CRO: Test CTA placement on quote forms, ROI calculators, and resource downloads to increase conversion from municipal buyers, facility managers, and consultants.
Technical SEO: Ensure clean site structure, schema markup, and fast load times across asset-heavy sites or platform pages to support enterprise SEO and mobile access in the field.
Content Production: Create content assets like emissions dashboards, case studies, and executive explainers that speak to both sustainability officers and technical evaluators.

Convert energy buyers, procurement teams, and sustainability officers with optimized digital experiences built for complex solutions and long evaluation cycles.

CRO: Simplify flows for audit bookings, rebate lookups, and energy consultations to reduce drop-off and capture qualified commercial interest.
Performance Analytics: Track engagement by industry segment, from manufacturers seeking peak load optimization to municipalities exploring renewables.
Image Ads: Use visuals that show energy dashboards, smart meters, or on-site solar installs to align with the buyer’s context and decision-making environment.
Split Testing: Test headlines, CTAs, and form logic across verticals like utilities vs energy-as-a-service to uncover what drives conversions in each segment.
Landing Pages: Create sector-specific pages like “Energy Efficiency for School Districts” or “Commercial Solar for Manufacturing Facilities” with focused CTAs and proof points.
Social Motion & Static Ad Sets: Pair motion-based graphics (e.g. carbon offset animations, energy flow visualizations) with static images that communicate savings, compliance, or operational ROI.

Power complex, multi-stakeholder sales cycles with automation and attribution systems built for utilities, energy consultants, and infrastructure providers.

MAP Audit & Optimization: Refine lead flows for rebate submissions, energy audits, and RFP follow-ups to ensure automation supports compliance and regional targeting.
Lifecycle Visualization: Visualize the full journey from early engagement with ESG content to procurement milestones and contract approvals in both public and private sectors.
Offline Conversion Tracking & Reporting: Track revenue from field sales, channel partners, and in-person consultations by syncing offline activity with CRM and campaign data.
Lead Scoring & Lead Routing: Score commercial facility leads, sustainability officers, or municipal contacts based on energy goals and route them to the right rep or partner team.
Integrations & ABM: Connect MAP, CRM, and enrichment platforms to enable account-specific targeting for utilities, ESCOs, and large-scale commercial buyers.
Pipeline Nurture & Email Campaigns: Create segmented nurtures by vertical and stage, such as energy audits for manufacturers or net-zero planning for school districts.

Expand market share with strategies built for regulated industries, long procurement cycles, and energy buyers focused on reliability, cost savings, and sustainability goals.

Competitor Assessments: Analyze how competing energy platforms, utilities, and consultants position their offerings across clean tech, grid optimization, and carbon reduction to find whitespace you can own.
1st-Party Data Collection: Use quote requests, calculator submissions, and audit inquiries to capture behavioral signals and refine messaging by project size, region, or energy goal.
TAM Identification: Build a segmented TAM based on facility type, energy consumption, regulatory region, or carbon reduction targets to focus on the most winnable accounts.
Financial Modeling: Project CAC, LTV, and ROI by vertical or deal size to align growth targets with realistic acquisition cost and revenue timelines.
Persona Development: Create detailed profiles for sustainability directors, energy procurement leads, facilities managers, and city planners with messaging aligned to their goals and objections.
Deliverable Strategies: Translate GTM strategy into execution-ready campaigns, asset timelines, and funnel plays that match how energy buyers evaluate and purchase solutions.