Telecommunications

The World Runs on Connection. We Help You Lead It.

You build the networks that power communication, innovation, and global infrastructure. We deliver marketing strategies that amplify your impact and connect you with the audiences that matter most.

We helped these trusted Telecommunications companies to drive growth.

Tackling Telecommunications Marketing Challenges.

How We Do It

Telecommunications marketing means navigating capital-intensive growth, complex regulations, evolving buyer expectations, and the race to monetize next-gen infrastructure like 5G.

At Directive, we build go-to-market strategies designed for telecom operators, carriers, and connectivity platforms. From launching new services to strengthening brand awareness in competitive markets, we help you reach the right buyers, prove value, and grow with confidence.

Why
Choose Us.

We are Directive: The Telecommunications industry’s top choice for proven marketing solutions and revenue generation.

No One-Size-Fits-All Strategies

We've taken the time to understand the telecommunications industry, from network expansion challenges to aligning with customer connectivity needs.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Alaska Communications, Linode, and more meet and exceed goals.

Built for Connectivity Demands

We understand the complexities of the telecommunications industry, from managing network expansion and infrastructure rollouts to meeting rising customer demands for speed, reliability, and access.

Credibility Through Data

Plenty of telecom brands claim to be data-backed. We use data to target the right segments, prove ROI to stakeholders, and build the credibility needed to win long-term customers in a competitive market.

Proven Telecom Results

We’ve helped brands like Alaska Communications and Linode achieve measurable growth, expand market share, and drive revenue through strategic marketing execution.

Earn trust, outperform the competition, and turn buyers into loyal advocates with focused marketing solutions.

Our Services

In today’s telecom landscape, marketing leaders face rising pressure to keep up with evolving technologies, complex buyer journeys, and demand for faster, more reliable connectivity. We build strategic marketing solutions that help telecom brands stand out, scale smarter, and sell with confidence.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Reach IT decision-makers, procurement leads, and channel buyers with high-performing ad campaigns built for competitive telecom markets.

Paid Search: Capture high-intent searches like “business VoIP provider,” “fiber internet for enterprises,” or “UCaaS for multi-location companies” with keyword strategies built around technical need and urgency.
Paid Social: Engage IT leaders, network architects, and ops executives on LinkedIn with messaging focused on bandwidth, uptime, security, and integration flexibility.
Account Based Marketing: Target enterprise accounts, MSPs, and VARs with tailored ads that address buying triggers like contract renewal, scalability, or compliance.
Programmatic: Place ads across telecom industry sites, tech publications, and B2B media networks to reach decision-makers by company size, location, and infrastructure need.
Retargeting: Re-engage site visitors exploring pricing, coverage maps, or service comparisons with creative that reinforces speed, reliability, and support.
Performance Reporting: Track campaign impact by service type, company size, and funnel stage to optimize for demo requests, contact form completions, and closed deals.

Drive organic growth and build authority with SEO strategies tailored to the telecom industry and the technical buyers who power it.

On-Page SEO: Optimize pages for keywords like “business fiber internet,” “cloud-based VoIP,” or “UCaaS for distributed teams” to rank for high-intent, feature-driven searches.
Content Marketing: Create product comparisons, implementation guides, and RFP checklists that support technical validation and stakeholder buy-in across IT, finance, and operations.
CRO: Improve demo flows, pricing page CTAs, and form experiences to convert prospects researching service tiers, infrastructure fit, or support models.
Technical SEO: Ensure fast load times, clean site architecture, and proper schema across product and location pages to support national or regional telecom reach.
Content Production: Publish case studies, feature explainers, and integration overviews that showcase speed, uptime, and scalability for enterprise and mid-market buyers.

Turn interest into pipeline with optimized digital experiences that make it easy for IT teams and buyers to evaluate and convert.

CRO: Simplify pricing page flows, coverage lookups, and demo requests to reduce friction for users comparing connectivity options and providers.
Performance Analytics: Track visitor behavior across product, integration, and partner pages to identify high-intent patterns and optimize conversion paths.
Image Ads: Use visuals of network diagrams, product dashboards, and infrastructure visuals to build credibility with technical buyers and IT teams.
Split Testing: Test headlines, CTAs, and form steps across service tiers and page types to increase conversion from both procurement and technical audiences.
Landing Pages: Build segmented pages like “Fiber Internet for Multi-Site Retail” or “VoIP for Remote Teams” to align with buyer needs and use cases.
Social Motion & Static Ad Sets: Pair motion-based feature explainers with static visuals that highlight coverage, uptime, support, or integration with platforms like Microsoft Teams or Zoom.

Improve lead flow, attribution, and sales alignment with a marketing infrastructure designed for telecom buyers and long-cycle enterprise deals.

MAP Audit & Optimization: Refine automation for demo requests, pricing inquiries, and partner outreach to ensure leads are followed up quickly and routed correctly.
Lifecycle Visualization: Track the full buyer journey from website engagement to signed contract, with clear handoffs between marketing, channel partners, and sales teams.
Offline Conversion Tracking & Reporting: Sync CRM and campaign data with sales activities like renewal conversations, partner referrals, or offline proposals to get accurate ROI insights.
Lead Scoring & Lead Routing: Score leads based on company size, service need, or location, then route to the right AE, channel manager, or partner rep.
Integrations & ABM: Connect MAP, CRM, and ABM tools to run personalized campaigns for target accounts, whether selling fiber to enterprise or UCaaS to remote-first teams.
Pipeline Nurture & Email Campaigns: Deploy segmented nurture tracks by solution type or deal stage, from early interest in fiber coverage to late-stage contract reviews for UCaaS.

Accelerate revenue with strategies built for complex telecom sales cycles, segmented buyer groups, and fast-changing infrastructure needs.

Competitor Assessments: Analyze how rival providers position speed, uptime, security, and pricing across service tiers to uncover whitespace and sharpen messaging.
1st-Party Data Collection: Use coverage checks, pricing inquiries, and integration interest to capture buyer intent signals that drive segmentation and follow-up logic.
TAM Identification: Define your addressable market by company size, region, and service type to focus GTM efforts on high-fit verticals like retail, education, or healthcare.
Financial Modeling: Forecast CAC, LTV, and retention by product line and deal size to guide growth planning and partner incentives.
Persona Development: Develop profiles for IT managers, procurement leads, and channel partners with insights into their priorities, risk concerns, and evaluation criteria.
Deliverable Strategies: Convert GTM plans into campaign assets, sales enablement tools, and content roadmaps that support both direct and partner-led selling.