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Resources

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • Data Analytics
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
  • Content Marketing
How to Measure the True ROI of B2B Content Marketing Efforts
  • SaaS
The 2026 Blueprint for Scalable B2B SaaS Marketing
  • GEO
A Guide to Generative Engine Optimization (GEO) Best Practices
  • Programmatic
The Top 5 Programmatic Platforms Leading the Way in 2026
  • Buyer's Guides, Startups
22 Top Marketing Agencies for Startups Ready to Scale Fast
  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he had to unlearn
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he had to unlearn
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel strategy, MAP enforcement,
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost

Top Blog Articles

  • Thought Leadership Agency
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and...
See more blogs
  • Creator Marketing
How B2B Creators Can Improve AI Search Visibility
B2B creators for AI search visibility can help close that gap by...
  • LinkedIn Influencer
How to Find and Vet B2B LinkedIn Influencers And Creators
A useful LinkedIn influencer search starts with the accounts, buyer roles, industries,...
  • Retail & Wholesale Marketing
Marketing for Distributors: Channel Strategies That Drive B2B Wholesale Revenue
Effective distributor marketing starts with the buying motion and product economics, then...
  • LinkedIn Influencer
15 Best LinkedIn Influencer Marketing Platforms for B2B Brands
A successful implementation should make the program easier to run and easier...
See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • Thought Leadership Agency
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and...
  • Creator Marketing
How B2B Creators Can Improve AI Search Visibility
B2B creators for AI search visibility can help close that gap by...
  • LinkedIn Influencer
How to Find and Vet B2B LinkedIn Influencers And Creators
A useful LinkedIn influencer search starts with the accounts, buyer roles, industries,...
  • Retail & Wholesale Marketing
Marketing for Distributors: Channel Strategies That Drive B2B Wholesale Revenue
Effective distributor marketing starts with the buying motion and product economics, then...
  • LinkedIn Influencer
15 Best LinkedIn Influencer Marketing Platforms for B2B Brands
A successful implementation should make the program easier to run and easier...
  • Creator Marketing
How To Find The Right B2B Content Creators For Your Brand
Universal rankings can't account for your industry, your evidence standards, or the...
  • TikTok Ads
TikTok For Business: How B2B Brands Build And Manage A Company Account

Key Takeaways A TikTok Business Account gives B2B brands the commercial tools...

Explore our Library
Our Latest Articles
  • Thought Leadership Agency
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and...
What Does a B2B Thought Leadership Agency Do?
How B2B Creators Can Improve AI Search Visibility
How to Find and Vet B2B LinkedIn Influencers And Creators
Marketing for Distributors: Channel Strategies That Drive B2B Wholesale Revenue
15 Best LinkedIn Influencer Marketing Platforms for B2B Brands
How To Find The Right B2B Content Creators For Your Brand
TikTok For Business: How B2B Brands Build And Manage A Company Account

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.