Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
Register
Register

Resources

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • Data Analytics
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
  • Content Marketing
How to Measure the True ROI of B2B Content Marketing Efforts
  • SaaS
The 2026 Blueprint for Scalable B2B SaaS Marketing
  • GEO
A Guide to Generative Engine Optimization (GEO) Best Practices
  • Programmatic
The Top 5 Programmatic Platforms Leading the Way in 2026
  • Buyer's Guides, Startups
22 Top Marketing Agencies for Startups Ready to Scale Fast
  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
See More Episodes

Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel strategy, MAP enforcement,
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost

Top Blog Articles

  • LinkedIn Influencer
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of...
See more blogs
  • CTV Advertising
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
Household and device data can improve account-level reach, but it can’t confirm...
  • Thought Leadership Agency
How to Build a B2B Thought Leadership Content Strategy

Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence...

  • Ad Creative
How To Scale B2B Ad Creative Automation Without Losing The Message
A shared message system ensures every audience adaptation stays true to what...
See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • LinkedIn Influencer
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of...
  • CTV Advertising
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
Household and device data can improve account-level reach, but it can’t confirm...
  • Thought Leadership Agency
How to Build a B2B Thought Leadership Content Strategy

Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence...

  • Ad Creative
How To Scale B2B Ad Creative Automation Without Losing The Message
A shared message system ensures every audience adaptation stays true to what...
  • Salesforce Agency
The Buyer’s Guide to Salesforce Implementation for B2B
Governance and managed optimization protect the Salesforce investment as processes, teams, products,...
  • Salesforce Agency
Salesforce Marketing Cloud Implementation for B2B Marketing Teams
A stronger Marketing Cloud strategy starts with the revenue architecture underneath the...
Explore our Library
Our Latest Articles
  • LinkedIn Influencer
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of...
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
How to Build a B2B Thought Leadership Content Strategy
How To Scale B2B Ad Creative Automation Without Losing The Message
The Buyer’s Guide to Salesforce Implementation for B2B
Salesforce Marketing Cloud Implementation for B2B Marketing Teams

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.