Content Marketing Agency for B2B

Content that drives revenue? We've got you covered.

Directive creates content for revenue-driven B2B leaders

Hold organic content accountable to revenue growth.

Our Content Marketing methodology

We craft content powered by your data, driven by your voice, and built to deliver results that speak louder than words.

At Directive, we blend strategic, data-driven insights and innovative design to create unique content that drives bookings. SEO and content align with your ICP’s real motivations, fueling qualified demand and delivering revenue, not just rankings.

38%
Increase of 4.3 million impressions from Q3 to Q4
Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.
Read the Case Study

Organic growth meets storytelling and content marketing.

OUR process & impact

The impact of our campaign concepts, production, strategic guidance and execution is unmatched, and we do it all without being reliant upon and key client dependencies. We have reframed how the B2B industry thinks about content and its impact on customer generation.

All this sounds great. But what does it actually look like?

  • Content that is aligned to your product roadmap
  • Content that is technically accurate and speaks with expertise and authority across all disciplines
  • Content that is unique and creative
  • Content that is designed to drive customer generation, not just rankings
We tackle the hardest parts of producing high-value B2B content that drives customer generation. 
 

Sounds easier than done? Don’t underestimate us. 
Here’s how we do it

  • We remove roadblocks and bottlenecks through a process that isn’t reliant on client dependencies.
  • We only use industry-specific, micro-segmented, and specialized writers and editors that are deeply knowledgable about your ICP’s JTBD, challenges, hopes and dreams.
  • We produce content assets that build trust and engagement, not just to fill gaps in your marketing funnel (but we can do that, too).
We don’t produce useless marketing collateral. We create experience-driven, unique content assets that SMEs actually want to read and share. 
We produce content that drives demos, not eye rolls.

Sustainable growth comes from remarkable content and its strategic distribution.

Our B2B Content Marketing Services

Your content will do more than just rank. It will deliver a level of style, depth, and value that turns readers into customers, and customers into advocates. No more cookie-cutter content. We product content that works so well, it will put your salesforce to shame, and you’ll forget we aren’t in-house. (We’re nothing if not competitive.)

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Product Marketing

  • Knowledge Base Articles
  • Resource Guides
  • Case Studies
  • Video Scripts
  • Glossaries & Product Pages
  • Functional Content Libraries

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

  • Ebooks & White Papers
  • Landing Pages
  • Sales Enablement Materials

The #1 issue that clients have when they come to us is that they haven’t seen the value of SEO with previous agencies. The issues are either tied to broken reporting, ineffective or reactive strategy, or a backlog of technical SEO optimizations they can’t get implemented. We solve all that for you.

  • Internal linking implementation
  • Site speed improvements
  • Mobile optimization
  • Site audit error code fixes
  • Meta data optimization
  • International SEO
  • Site migrations and merges

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

  • Competitive Analysis
  • Strategic Planning
  • CRO & UX
  • Content & Tech Audits
  • Editorial Calendars
  • Reporting & Analytics
  • Product Marketing Guidance & Deliverables

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels - not just traditional organic SEO.

  • AIO (AI Overviews, ChatGPT, Gemini, Propensity, etc.)
  • Social Copy & Campaigns
  • Email Copywriting
  • Digital PR & Link Building
  • Video
document.addEventListener('DOMContentLoaded', function() { const questions = document.querySelectorAll('.question'); const answers = document.querySelectorAll('.fade-in'); const tabLinks = document.querySelectorAll('.tab-link'); questions.forEach(function(question) { question.addEventListener('mouseover', function() { const targetId = question.dataset.target; const targetAnswer = document.getElementById(targetId); // Remove 'active' class from all questions, answers, and tab links questions.forEach(function(q) { q.classList.remove('active-quest'); }); answers.forEach(function(answer) { answer.classList.remove('active'); }); tabLinks.forEach(function(link) { link.classList.remove('active'); }); // Add 'active' class to the clicked question, its answer, and its tab link question.classList.add('active-quest'); targetAnswer.classList.add('active'); question.parentElement.classList.add('active'); }); }); }); $(document).ready(function() { // Add click event listener to tab links $('.tab-link').on('click', function() { // Toggle active class on the clicked tab link $(this).toggleClass('active-mob'); // Find the next element with class 'desktop-mobile-hidden' and toggle its visibility $(this).next('.desktop-mobile-hidden').slideToggle(); // Hide other elements with class 'desktop-mobile-hidden' that are not the next sibling $('.desktop-mobile-hidden').not($(this).next('.desktop-mobile-hidden')).slideUp(); // Remove 'active' class from other tab links that are not the clicked one $('.tab-link').not(this).removeClass('active-mob'); }); });

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Foundational Content

  • Knowledge Base Articles
  • Resource Guides
  • Case Studies
  • Video Scripts
  • Glossaries & Product Pages
  • Functional Content Libraries

1st-Party Data Content

  • Survey Content Series
  • Thought-Leadership Pieces
  • Toolkits & enterprise Studies

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

  • Ebooks & White Papers
  • Landing Pages
  • Sales Enablement Materials

The #1 issue that clients have when they come to us is that they haven’t seen the value of SEO with previous agencies. The issues are either tied to broken reporting, ineffective or reactive strategy, or a backlog of technical SEO optimizations they can’t get implemented. We solve all that for you.

  • Internal linking implementation
  • Site speed improvements
  • Mobile optimization
  • Site audit error code fixes
  • Meta data optimization
  • International SEO
  • Site migrations and merges

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

  • Competitive Analysis
  • Strategic Planning
  • CRO & UX
  • Content & Tech Audits
  • Editorial Calendars
  • Reporting & Analytics
  • Product Marketing Guidance & Deliverables

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels - not just traditional organic SEO.

  • AIO (AI Overviews, ChatGPT, Gemini, Perplexity AI, etc.)
  • Social Copy & Campaigns
  • Email Copywriting
  • Digital PR & Link Building
  • Video

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Product Marketing

  • Knowledge Base Articles
  • Resource Guides
  • Case Studies
  • Video Scripts
  • Glossaries & Product Pages
  • Functional Content Libraries

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

  • Ebooks & White Papers
  • Landing Pages
  • Sales Enablement Materials

The #1 issue that clients have when they come to us is that they haven’t seen the value of SEO with previous agencies. The issues are either tied to broken reporting, ineffective or reactive strategy, or a backlog of technical SEO optimizations they can’t get implemented. We solve all that for you.

  • Internal linking implementation
  • Site speed improvements
  • Mobile optimization
  • Site audit error code fixes
  • Meta data optimization
  • International SEO
  • Site migrations and merges

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

  • Competitive Analysis
  • Strategic Planning
  • CRO & UX
  • Content & Tech Audits
  • Editorial Calendars
  • Reporting & Analytics
  • Product Marketing Guidance & Deliverables

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels – not just traditional organic SEO.

  • AIO (AI Overviews, ChatGPT, Gemini, Propensity, etc.)
  • Social Copy & Campaigns
  • Email Copywriting
  • Digital PR & Link Building
  • Video

Strategic Content Marketing Solutions for Revenue Excellence

Supercharge your content marketing efforts

Content Marketing + CRO

Bundling these services together not only ensures that the content we produce is consistently evaluated for conversions, but also gives you unlimited access to a Performance Designer and monthly conversion campaign testing.

Full-funnel content production, strategy, implementation and insights

Content Marketing + MarketingOps

Struggling to track off-page conversions, get detailed visibility into your CRM’s lead funnel and tie insights back to your organic strategy or lifecycle marketing? Blending our content marketing services with ongoing marketing operations and CRM support gives you the full organic picture your C-level team is craving.

Let’s talk about our approach to content marketing for your business.