Manufacturing and Industrial

The World Runs on Manufacturing.
The World Needs You.

Building the world is a full-time job. You create the products that keep industries running. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted Manufacturing companies to drive growth.

Tackling Manufacturing and Industrial Marketing Challenges.

How We Do It

Manufacturing comes with unique challenges: supply chain complexities, regulatory compliance, rising production costs, skilled labor shortages, and increasing global competition—to name a few.

At Directive, we understand these nuanced pain points and answer them with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new product or building brand awareness for your manufacturing brand, we have you covered at every step.

Why
Choose Us.

We are Directive: The Manufacturing industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the manufacturing industry, from supply chain complexities to aligning with customer demands.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping HP, Canon, SANY, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services
In the evolving world of manufacturing, marketing leaders face challenges that need tailored solutions. As supply chains shift and technologies advance, so do the strategies needed to market and sell manufacturing solutions effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Reach key decision-makers in the industrial space with paid media strategies that drive demand for high-value, complex products.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Create in-depth technical content and SEO strategies that help you rank for industry-specific terms and attract qualified B2B buyers.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Optimize your website for lead generation, improving navigation and messaging to convert visitors into customers.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Streamline marketing processes with automation and CRM integrations that keep your sales pipeline full and efficient.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Position your brand as an industry leader with targeted campaigns that enhance visibility and drive sustainable growth.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Reach key decision-makers in the industrial space with paid media strategies that drive demand for high-value, complex products.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Create in-depth technical content and SEO strategies that help you rank for industry-specific terms and attract qualified B2B buyers.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Optimize your website for lead generation, improving navigation and messaging to convert visitors into customers.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Streamline marketing processes with automation and CRM integrations that keep your sales pipeline full and efficient.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Position your brand as an industry leader with targeted campaigns that enhance visibility and drive sustainable growth.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Experts at the ready.

Meet the heart of Directive.
Andrew Finkenbinder
Associate Director of Paid Media & Strategy
Mike Matta
Account Director, Paid Media
McKenzie Stinson
Senior Paid Media Strategist
Jon Taylor
Senior Account Strategist, Paid Media
Rachel Cribby
Senior SEO Account Strategist
Desh Chaudhuri
Demand Generation Manager
Maru Nieves
Digital Designer
Fahima Miah
Senior Account Strategist
Angie Glass-Liu
Paid Media Strategist

Elevate your Manufacturing marketing performance.