The Complete Guide to Building a SaaS Marketing Plan That Drives Results
Key takeaways A successful SaaS marketing plan needs to align with long sales cycles, complex buying committees, and recurring revenue
Sales
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
Navigating the Marketing Agency Landscape: How B2B SaaS Professionals Avoid the Snake Oil
The marketing agency landscape is rife with snake oil sales people looking to make a hollow buck and who don’t
Without Gift Cards, B2B Would Fail (+ a worksheet)
“I won’t glance twice at a LinkedIn message if there’s no incentive attached to it. Sorry, not sorry, but I
86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.
Agency Partnership FAQ – 7 Things You Need to Know
The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. New to agency partnerships? Here’s a complete guide.
10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers
In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is
Sales Prospecting: Turning Nothing Into Something
If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell