Ally Kuhn

Ally Kuhn is a Senior CRO Strategist at Directive, where she leads conversion rate optimization strategies that transform user behavior into measurable business outcomes for B2B brands. With a sharp focus on user experience, A/B testing, and data-backed experimentation, Ally uncovers friction points and opportunities across the digital journey to boost performance. She’s passionate about turning insights into action—designing and executing CRO initiatives that not only improve conversion metrics but also align with broader marketing and revenue goals. At Directive, Ally plays a vital role in helping clients maximize the impact of every marketing dollar.