10+ SEO Traffic Hacks to Optimize Your Website for Google

Search engine optimization is one of the most written-about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic wasn’t properly explained, marketers walk away from these blog posts and conferences wishing they could implement more of what they know would help them.
To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google /p>
SEO Traffic Hack #1: Check the On-Page SEO of Core Pages in Your Menu
Ideally, we want to have great on-page SEO for every page on our site. Unfortunately, time can be of the essence and creating content or improving every page on the site can be tough. To accelerate this process, I recommend checking the on-page SEO of core pages in the menu. These are often your most important and valuable pages. As a side note, if you have valuable pages for your business that are not in your menu, it might be time to consider moving them there.
A great example of content you might want to add to your menu would be a link to your evergreen resource content. Too many people worry about their offsite link profile before fixing their on-site link profile first. By adding your top content to your menu you can immediately improve your internal linking.
Once you have identified the pages that are most valuable to your rankings, make sure each page scores over 90 in Moz’s On Page tool. The tool provides simple and easy-to-understand ways to improve, but here’s a post that will explain more: https://moz.com/researchtools/on-page-grader.
SEO Traffic Hack #2: Make Sure You Only Have 1 Keyword per Page
SEO Traffic Hack #3: Check These 45 Items
SEO Traffic Hack #4: Audit Competitors Links and Do Outreach
Hi [first name],
Loved your post on ___ for ___. I really liked how you ____. I’m not sure if you are aware, but we have a similar page that has (add value prop of your page here). I truly believe that your readership would benefit from our (unique selling point).
In addition, we’ve performed (additional value prop of your page). You can find the ____ here: ___. If you have any questions regarding our research please do not hesitate to reach out and I would be honored to be included in your post.
Best,
____
SEO Traffic Hack #5: Improve Internal Linking from Old Blog Posts
SEO Traffic Hack #6: ReWrite and Improve Content on Page 2
http://gmehrguth.wistia.com/medias/rs4wsf64wi?embedType=async&videoFoam=true&videoWidth=700
SEO Traffic Hack #7: Add Breadcrumbs to Your Site
SEO Traffic Hack #8: Use Your PPC Teams Search Term Report to Rank for High Performing Paid Keywords
SEO Traffic Hack #9: Look at Site Search to Optimize for User’s Intent

SEO Traffic Hack #10: Get Rid of Duplicate Content with Siteliner
The goal is to be unique and add value to your shopper and search engines.
eCommerce sites are not the only ones that suffer from duplicate content. Lead generation sites suffer from this as well. Here are some of the common things we see:
- Content is being duplicated by sub-domains. Subdomains should be “no-indexed” in your robots.txt.
- Content is being duplicated by categories or your blog page. Blog categories should often times be “no-followed” in your robots.txt. Blog pages should not have all the content on them, but instead, a read more tag or some call to action that takes you to the actual blog post.
- Content is duplicated by copying it from other places and posting it as curation. You should avoid this. If you want to curate content, you should do your write up. Maybe even a video!
SEO Traffic Hack #11: Find Paid Lists and Review Sites That Rank in the Top 10 for Your Keywords
I recently flew to Australia to speak at Big Digital, on this very subject. You can find the full presentation below:
The goal with this tactic is quite simple. Most websites are not the best answer in Google’s eyes for their most valuable queries. For example, my site will never rank on it’s own for these queries:
- best SEO companies
- top SEO agencies
- etc.
The sites that are the best answer for these queries are review sites. The key is to find which review sites are ranking for your similar queries and to then build up reviews + advertise on them. From here, you can take more market share in the top 10 organic results and drive targeted leads that are low in the sales funnel.
Don’t have time to implement these tactics yourself? No worries, click below to get a free search assessment!