Directive Consulting
See Our Work
Book Intro Call

Marketing Blog

The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • Sales
Consumer Decision Making Process: 5 Stages & Modern Changes
Picture of Garrett Mehrguth
Garrett Mehrguth
  • AI, Content Marketing
How to Edit Like an Editor (With Help From Generative AI)
Picture of Michael Bonebright
Michael Bonebright
  • Paid Media
Precision Targeting in 2025: How AI Pinpoints High-Intent B2B Segments
Picture of Angie Glass-Liu
Angie Glass-Liu
  • Content Marketing
Top 25 B2B Content Marketing Agencies That Drive Conversions in 2025
Picture of Graysen Christopher
Graysen Christopher
  • Revenue Operations
Why Cookie Consent and Google Consent Mode v2 Matter More Than You Think
Picture of Ishaan Bhardwaj
Ishaan Bhardwaj

Latest articles

Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While...
How to Edit Like an Editor (With Help From Generative AI)
Precision Targeting in 2025: How AI Pinpoints High-Intent B2B Segments

If you are not using AI to find your next customer, you’re...

Browse through our complete collection of articles.

Filters

  • Topic

Yours in Marketing Thumbnail
Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬
15 Ways to Get More Conversions, Starting Today
Graphic representing the power of video content.
  • Content Marketing
The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot...

Yours in Marketing Thumbnail
Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬
  • Podcast
Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode,...

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
  • CRO, Perspectives
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC...

Yours in Marketing Thumbnail
Yours in Marketing – Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketin‪g‬
What is a Sales Development Representative? (+12 Tips from Sales Experts)
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
  • Podcast, SEO
Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode,...

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call

Directive Consulting logo inverse

Navigation

Services

Contact Us

Want to join the team?

RFP Submissions

Locations

Orange County

Austin

New York City

Mexico
City

London

Toronto

© 2025 Directive. All Rights Reserved.