How to Generate Leads for SaaS Businesses from the Experts

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Author: Ashton Newell

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

Moment With a Marketing Maverick – Michelle Mckinley

Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement solutions to help HR leaders recruit and transition employees. Michelle is responsible for leading digital marketing, social media, and SEO efforts to meet business and client goals. She oversees strategic ad partnerships and manages vendor […]

Ashton Newellin
November 15, 2020

Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]

Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing, according to CEO and Co-founder Garrett Mehrguth. Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic […]

Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency is Honored  Directive, a leading search marketing agency for enterprise brands, was recognized as one of the fastest-growing private companies in the 38th annual Inc. 5000 rankings. The agency ranked number 468 overall. This prominent list is composed of the nation’s fastest-growing small […]

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series […]

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies […]

Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. – Directive, the leading B2B and enterprise search marketing agency, announced the opening of their second headquarters in Austin, Texas.  Since its establishment in 2014, CEO and co-founder Garrett Mehrguth has led Directive in its expansion […]

Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement.  Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns. Learn more about him below! How […]

Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50 employees and multiple locations. Throughout this journey, we’ve leveraged Clutch, the B2B ratings and reviews platform to keep a pulse on client feedback via third-party-verified reviews. We’ve been recognized by the platform time and again […]

Ashton Newellin
December 18, 2018

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