Archive
Author: Garrett Mehrguth
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]
Learn How You Can Rank #1 for Your Keyword
A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss the importance of branding and positioning. As search marketers here at Directive, we focus so much on new user acquisition. This is also known as getting new visitors to our website! However, we are passionate […]
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from being an employee to being an impactful business leader?” Even more so than that, what needs to change in that time? What do new leaders, essentially, people who have gone from being traditional employees to […]
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions to make. Some are operational, some are marketing-focused, some are based on clients. What’s difficult is to equip yourself with the confidence to stand up for an opinion that you might not be 100% sure […]
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing metrics to our C-suite and leadership teams. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Today, we’ll be diving into the importance of […]
Re-approaching Your Buyer’s Journey in 2019
It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures that resonate with decision-makers, the “C-Suiters.” However, if we step back and look at the bigger picture, it becomes instantly clear that the champion, often referred to as the influencer, is greater than the decision-maker. […]
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on the effect of leadership style on employee performance to providing them time management tools to take ownership of their time. Understanding the effect of leadership style on employee performance is not nearly covered enough today. […]
