The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss...
Garrett Mehrguth
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from...
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. The reality is, every day...
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing...
Re-approaching Your Buyer’s Journey in 2019
It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures...
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on...
SEO + Content: A Checklist for 2019
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice...
The Ideal Skill Set for a Search Marketer [VIDEO]
Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going...
The Power of Asking Why in Search Marketing [VIDEO]
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going...
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