Constructs to Avoid When Forecasting Marketing Efforts and Reporting

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Author: Hannah Mans

Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers […]

Your Website Won’t Rank in 2021 – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation.  Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]

Hannah Mansin
November 27, 2020

International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements.  Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of […]

Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales, that’s a given! To be successful, marketers require more than exceptional tactics and flawless execution. It takes a management team and the company as a whole that understands the value of marketing. What “value” is, […]

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