Archive
Author: Sean Thomas Martin
How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates
You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s time to find more potential customers, increase revenue, and scale your business. For that, you will need to optimize your SaaS CTA or call-to-action buttons so that you reach out to more visitors, increase revenue, […]
Marketing Operations Roles for SaaS Companies
The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. With large […]
How To Refine your SEO Outreach for Link Acquisition
We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is a huge amount of competition out there (and that’s just blog posts, we haven’t even touched on other forms of content). But here’s the thing: 94% of the world’s content gets zero backlinks. Nothing. Nada. […]
Everything Your Saas Business Needs To Know About Customer Experience Metrics
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product. Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]
ICP Marketing: The Precursor to Customer-Led Marketing Strategy
If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. Having said that, regardless of which terms we choose to use in […]
![How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers](https://directiveconsulting.com/wp-content/uploads/2022/02/How-to-ReWrite-A-Customer-Led-Content-Strategy-Based-On-Your-End-Customers-Thumbnail.png "How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers")
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
Email Blast Examples: The B2B Guide to Email Marketing
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. But when you dive into the specifics, you realize there are even more options for you to choose from. With Google algorithms […]
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let's dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
