Inside SEO training: Hotjar — The Hottening Part I


An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over the different benefits of using Hotjar to increase conversions and client’s overall bottom line.

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Directive Names Rodrigo Stockebrand VP of Client Strategy

AUSTIN, TEXAS (August 4, 2020) –  Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo Stockebrand as the VP of Client Strategy.  In this role, Stockebrand will guide the operational culture, improving the quality and consistency of Directive’s deliverable, and grow revenue through the success of Directive’s clients. He will […]

Ashton Newell In Media & Press

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

Izabelle Hundrev In B2B Perspectives PPC

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

Izabelle Hundrev In B2B Perspectives
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