Sour & SaaS is a fast-paced, 15–20 minute studio micro-podcast where top B2B SaaS and GTM operators share bold, contrarian strategies while taking on progressively sour Warheads. Each episode delivers raw, no-fluff insights designed to challenge conventional marketing wisdom and transfer real authority to the audience. Built for ambitious B2B marketers, the series blends sharp perspective, high-signal conversation, and unforgettable moments that make it highly shareable and impossible to ignore.
Key takeaways:
The best creative format on Meta for B2B right now is video.
The most overrated Meta ads feature or tactic that “needs to die” is Advantage Plus.
If you had to choose one platform for B2B, the speaker would pick Instagram over Facebook, specifically recommending Instagram Reels plus video.
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is only for Business-to-Consumer (B2C) and e-commerce, while LinkedIn is strictly for B2B. However, the speaker believes this concept is untrue.
Learn how to build a B2B video creation strategy from scratch and create videos that drive brand awareness and pipeline growth even without on-camera talent.
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer and why you’re credible. Clear intent, stronger connections, and deeper coverage all work together to boost visibility.
