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Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant

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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Directive Voices: Broken Feeds Won’t Survive The AI Era
Directive Voices: The Commerce Agency B2B Has Always Needed
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane

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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel strategy, MAP enforcement,
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost

Related Resources

GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he had to unlearn
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base and how to

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