Search Marketing Agency Adds Fifth Location in Austin, Texas


Directive builds off nationwide and international successes and takes search marketing skills to Texas

Feb. 2019 – IRVINE, Calif. Directive, the leading B2B and enterprise search marketing agency, announced the opening of their second headquarters in Austin, Texas

Since its establishment in 2014, CEO and co-founder Garrett Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Los Angeles; New York City; London; and now Austin, Texas. Directive has increased by a year-over-year growth rate of 300 percent and is opening its 12,000 square foot second headquarters location in the heart of Austin.

“We couldn’t be more thrilled to expand to Austin and bring some of our current team members along to initiate our efforts in this remarkable city, ” said Tanner Shaffer, Directive COO, and Co-founder. “We have experienced significant growth and success as we continue to amplify our service lines and offerings. I look forward to bringing that momentum into Austin.”

With the agency’s priority of putting their team first, all Directive employees have been offered the opportunity to move and begin working in Austin, if they choose to do so. The company will assist with moving expenses, and they have the chance to be the pioneers of the Directive office in Texas.

Additionally, Directive management gives employees the opportunity to work remotely, ensuring their employees find the right work environment for them to be the most successful.

“Directive is a place for opportunity,” said Sales Development Representative Sarah Drake, who’s moving to Austin this summer. “Each day, I know I’m going to learn something and that my team will help me reach my goals. It truly is an incredible place to work, and I’m looking forward to bringing our talents to Austin soon.”

Directive currently boasts a team of 60 people, with over nine nationalities from their first headquarters and home of operations in Orange County. This headcount continues to expand as they grow their offices around the U.S.

Keep Reading

10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]

Jesse Seilhan In Content

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

Izabelle Hundrev In B2B Demand Generation PPC

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

Izabelle Hundrev In B2B Inbound Marketing Perspectives