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  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- PPC
  Customer-Led PPC drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
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  Customer-Led Revenue Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Video
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- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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15 B2B Marketing Books You Need to Read

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15 B2B Marketing Books You Need to Read

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear […]