Kamila Gililova is the Associate Director of Programmatic Strategy and Activation at Directive, where she leads the development and execution of data-driven programmatic campaigns for B2B brands. With deep expertise in media buying, audience targeting, and performance optimization, Kamila delivers strategies that drive measurable business outcomes across the full funnel. She brings a sharp analytical mindset and a passion for innovation, ensuring each campaign is both efficient and effective. At Directive, Kamila plays a pivotal role in advancing programmatic excellence and scaling impact for clients through precision and performance.