Karishma Patel

Karishma Patel is a Demand Generation Manager at Directive, where she develops and executes strategic marketing initiatives that drive qualified pipeline and accelerate revenue growth for B2B brands. With a background in digital marketing, lead generation, and campaign performance, Karishma brings a data-driven approach to every stage of the buyer journey. She is passionate about aligning marketing programs with business objectives, optimizing conversion paths, and creating scalable systems that fuel sustainable growth. At Directive, Karishma plays a key role in turning strategy into results through high-impact demand generation.