McKenzie is a Senior Paid Media Strategist at Directive, specializing in developing innovative tactics and strategies to drive client growth. Passionate about data analysis, McKenzie enjoys diving into pivot tables to uncover insights that optimize campaign performance. Her professional interests revolve around crafting full-funnel strategies that maximize revenue growth, and she has successfully applied these approaches to clients across various industries at Directive. When she isn’t driving performance for her clients, you can find McKenzie skiing in Colorado, flyfishing in Montana, or roadtripping in her Ford Bronco with her dog “Ford.”
- Services
- Customer GenerationSee how it works
Startups PackageCustomer Generation for startups Content & SEOAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.CRO & Performance DesignBuild designs that create lifelong fans of your brand through impactful design strategy and execution.Paid MediaLaunch strategic PPC ads that capture high-intent buyers and power continual growth.VideoShort-form videos are an engaging and strategic way to communicate value faster across all platforms.Marketing OpsTake command of your marketing data, tech stack and processes to achieve sustained, efficient growth.Go-to-Market StrategyAttract, convert, and retain your customer base with our Customer Generation strategies.
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- Outcomes
- Customer GenerationSee how it works Startups PackageCustomer Generation for startups Improve brand discoverabilityBridge the gap between your product and the problem you solve to get long-lasting, compounding increases in traffic, customers, and ROI.Focus on your customerOptimize your landing pages and ad sets for relevance, engagement, and conversions for more qualified pipeline and ROI from your campaigns.Drive activation not just acquisitionTurn your paid media campaigns into direct drivers of revenue and see more ROI in auction-based advertising environments – without sweating over CPL.Become unforgettableCraft visually compelling narratives that resonate with your audience, enhance brand perception, and build credibility.Make better decisionsBuild the key processes, automations, and programs you need to get the most visibility and value out of your tech stack – and your marketing.
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- Resources
- Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download the Verdict WE CAN HELP YOU
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