PR Agency For B2B
Generate Authentic Category Authority
Directive turns executive expertise, original insight, and earned credibility into market influence that strengthens buyer trust and sharpens brand perception.
Stop Chasing Headlines. Start Building Authority.
OUR B2B PR & EARNED MEDIA METHODOLOGY
Most B2B firms settle for “shouting into the void” through generic wire services and vanity press releases that your buyers never see.
Directive puts your brand, executives, and ideas in the publications, conversations, and channels your buyers trust, then connect that earned authority to pipeline.
Build Authority Across Every PR Moment
Press Releases & Product Announcements
Written for editorial standards, not wire distribution. Framed for the buying committee, not the tech press cycle. Placed with journalists who cover your ICP’s industry.
Analyst & Influencer Briefings
Proactive relationships with Gartner, Forrester, G2, and category-specific analysts. These are the people who write the reports your buyers use to justify purchase decisions.
Creative PR Campaigns & Original Research
Proprietary data studies and culture moments designed to earn Tier 1 pickup, generate backlinks, and become the statistic competitors quote. Seeded to analysts before public launch.
Funding & Executive Announcements
We control the narrative before TechCrunch does. Your raise or hire positioned as a category signal, not a vanity headline, so analysts and buyers read the same story.
Thought Leadership & Byline Placement
Bylines, speaking engagements, awards,contributed articles, and podcasts that put your execs in the right rooms.
Award & Recognition Programs
G2, Stevies, Inc. 5000, Fast Company. We target the wins that become sales proof points and give your PR team something to pitch beyond a press release.
Third-Party Validation Rules the B2B Cycle
MARKET RESEARCH
B2B buyers have shifted their trust away from corporate marketing and toward independent, third-party validation.
Our PR and Earned Media strategy closes the authority gap by securing high-visibility placements and analyst mentions that serve as proof for market leadership.
1 in 3
B2B Buyers Say Third-Party Articles and Analyst Reports Are the Top Factor in Their Purchase Decision
“Brand awareness” is no longer a sufficient metric for success in the modern B2B landscape. There is a fundamental shift in buyer behavior where prospects actively seek out third-party social proof to de-risk high-ACV investments. Inaction in the earned media space creates a vacuum that your competitors will inevitably fill, leading to longer sales cycles and higher acquisition costs. Without a strategic PR and earned media strategy to secure these independent endorsements, your brand remains a self-proclaimed expert in a market that highly values peer and analyst-verified authority.
Source: Gartner, 5 Social Proof Stats that Reveal What Buyers Really Think
Are We the Right B2B PR Agency For You?
Our Partners
Directive is a strong fit for B2B companies with complex, high-ACV sales cycles and a market position that requires real clarity and credibility.
We’re the ideal fit for growth-oriented marketing teams transforming earned media into a measurable engine for qualified pipeline and long-term category authority.
B2B Tech, SaaS, and Enterprise
We specialize in complex, high-ACV sales cycles where trust is the primary currency. If you operate in Cybersecurity, Fintech, Cloud Infrastructure, or specialized B2B services, our Relationship Architecture is built for your specific buyer journey.
Revenue-First Growth Teams
We work best with sophisticated marketing teams that have moved past “brand awareness” and are now focused on compounding growth. Our partners value transparency, data-backed narratives, and an agency that acts as an extension of their performance team.
Unified Revenue Operations
Our process thrives in organizations that bridge the gap between Marketing, Sales, and RevOps. If you need your PR and Social efforts to directly arm your SDRs with collateral and your analysts with data, we are your strategic partner.
Pipeline Over Vanity
We are the right fit for companies that have outgrown “impressions” and “clippings.” If your primary KPIs are qualified pipeline, influenced revenue, and a healthy LTV:CAC ratio, our Stratos-backed reporting will speak your language.
You guys (and gals) are the gold standard for vendors. Your commitment to constantly improving our conversion results are amazing. Keep up the great work!”
Chris LumbyTigerConnect 
Working with [you] has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my role that need more focus and attention. Their partnership has been invaluable.”
Kelly PughZapproved 
Frequently Asked Questions About B2B Influencer Marketing
FAQ
How is "Relationship Architecture" different from a traditional PR wire service?
Wire services are passive; they blast a release to thousands of bots and hope for a pickup. Relationship Architecture is proactive. We build direct lines to the specific Tier 1 journalists, industry analysts, and podcast hosts your ICP already trusts, ensuring your narrative is a category signal, not just a vanity headline.
Can you actually guarantee coverage in Tier 1 publications like TechCrunch or WSJ?
While no ethical agency guarantees editorial placement, we guarantee a strategic narrative audit. We don’t pitch “features”; we frame your news as a solution to a macro-industry problem. This “business-outcome” framing is why our clients consistently earn spots in the rooms that matter most.
How do you handle Analyst Relations (Gartner, Forrester, G2)?
We treat analysts as the ultimate “buying committee” influencers. Our team manages the proactive briefing cycles and relationship building needed to ensure your brand is cited in the reports and quadrants your buyers use to justify six-figure purchase decisions.
Does your PR strategy support our SEO and AI discoverability?
Absolutely. By securing high-authority backlinks from reputable news sites and original research citations, we feed the “authority signals” that both Google and LLMs (AI models) use to rank and recommend brands. We ensure you exist in the answers your buyers are searching for.
How do you measure the success of a PR campaign beyond "impressions"?
We track Revenue Influence. Using Stratos, we monitor the path from an earned media touchpoint to influenced MQLs and closed-won revenue. We look at share of voice vs. competitors and ICP reach to ensure your PR spend is making your Paid and Sales teams more efficient.
What is "Original Research," and why do we need it?
Original research is the ultimate “backlink magnet.” By producing proprietary data studies on your category, we turn your brand into the primary source that journalists and competitors are forced to cite. It gives your PR team something to pitch year-round, beyond just product launches.
How do you prepare our executives for high-stakes interviews or podcasts?
We provide full-service Executive Positioning. This includes narrative development, prep docs, and “talking point” architecture for podcasts and bylines. We don’t just get your execs in the room; we ensure they own the conversation once they’re there.
PR for B2B Isn’t a Luxury. It’s a Revenue Engine.
Stop treating earned media as a vanity project and start treating it as your most efficient customer acquisition channel. Place your brand in the conversations your buyers are already having, and transform your reputation into a pipeline driver.
