MARKETPLACE ADVERTISING AGENCY FOR B2B
Turn Marketplace Ad Spend Into Profitable Revenue.
Your buyers already shop Amazon, Walmart, and the marketplaces, so ad spend needs to build margin, not impressions. Directive runs B2B marketplace advertising tied to contribution margin, so every dollar has a job before it goes to work.
Marketplace Advertising That Starts with Margin, Not a Campaign Plan.
Most marketplace advertising starts with campaign setup. We start with our DiscoverabilityOS methodology to size contribution margin by SKU and decide what to promote, exclude, or route to RFQ before spend begins.
This advertising layer turns Amazon, Walmart, and retail media investment into qualified revenue the business can defend. The goal is not a stronger ROAS screenshot, but profitable growth at a margin that holds.
Ad Budgets Are Moving into Marketplaces No Matter What
EMARKETER, US Retail Media Ad Spending Forecast, 2024
Build Marketplace Spend Around Profit.
HOW IT WORKS
Our Comprehensive Marketplace Services
Amazon Advertising
Feed & Catalog Architecture
Buy Box & Pricing Control
Marketplace Content & Listings
Profitability & Measurement
Did You Know Directive is a GoDataFeed Partner?
Directive is proud to partner with GoDataFeed, pairing our strategy, media, and channel expertise with their feed management platform to give you a complete commerce engine.
GoDataFeed centralizes your catalog, cleans up messy data, and syndicates optimized listings to 200+ channels, while Directive turns that feed into pipeline through paid media, shopping, and retargeting strategy.
This is all backed by sandbox environments, prebuilt templates, and 5-star U.S.-based support.
The results: GoDataFeed users see a 20% increase in channel revenue, a 300% boost in impressions, and 75% less time spent managing feeds within their first 90 days.
Build Marketplace Momentum That Scales.
OUR PROCESS & IMPACT
The Marketplace Advertising Problems We Solve.
B2B brands can grow marketplace revenue while margin quietly erodes. Directive ties spend to contribution margin so profitable growth shows up on the P&L, not just the dashboard.
ROAS that hides a margin problem
A 5:1 ROAS feels like a win, but on a thin-margin SKU it can still lose money on every order. We model contribution margin before launch, so spend targets the products that build profit.
Consumer tactics on a B2B catalog
Most agencies optimize listings for product names, while your buyers search by part number and spec. We build campaigns and content for how B2B procurement actually buys.
Ad spend into listings you don't control
Without the Buy Box, and with MAP violations and channel conflict, paid clicks send buyers to a broken purchase path. We fix feed and catalog control before scaling a dollar of spend.
No line from spend to revenue
Another dashboard nobody owns leaves leadership unsure what marketplace ads return. We connect spend to margin and influenced pipeline through Stratos, so the investment is defensible.
A 5:1 ROAS feels like a win, but on a thin-margin SKU it can still lose money on every order.
We model contribution margin before launch, so spend targets the products that build profit.
Most agencies optimize listings for product names, while your buyers search by part number and spec.
We build campaigns and content for how B2B procurement actually buys.
Without the Buy Box, and with MAP violations and channel conflict, paid clicks send buyers to a broken purchase path.
We fix feed and catalog control before scaling a dollar of spend.
Another dashboard nobody owns leaves leadership unsure what marketplace ads return.
We connect spend to margin and influenced pipeline through Stratos, so the investment is defensible.
Frequently Asked Questions About Marketplace Advertising
What does a marketplace advertising agency do?
How is B2B marketplace advertising different from consumer ecommerce?
Which marketplaces and ad types do you manage?
How do you measure marketplace advertising success?
How is this different from your marketplace agency service?
Make Your Marketplace Ad Spend Defensible
Marketplace advertising should grow profit, not just revenue. Partner with Directive to run Amazon, Shopify, Walmart, and retail media advertising tied to margin, with the catalog control and measurement to prove it.
