Shopping Ads Agency For B2B
Turn Your Product Catalog Into a Revenue Channel
Feed Intelligence Built for B2B Complexity
Most B2B companies face the same challenge: product data sits in ERP systems not built for digital ecommerce, with unstructured feeds and Shopping strategies applied to complex catalogs with thousands of SKUs and variable pricing. The result is wasted spend, margin erosion, and channel conflict with established distributor relationships.
Directive Commerce approaches Shopping differently by starting with feed architecture, building a data foundation that determines which SKUs are promoted, excluded, or routed to quote requests. From there, campaign strategy is aligned to B2B buyer behavior and personas, procurement cycles, and complex pricing models, which results in qualified demand without compromising pricing integrity or any existing distributor relationships.
Our B2B Shopping Services
Feed Architecture & Management
We build and maintain product feeds designed for B2B complexity. Parent/child structures, attribute mapping, GTIN compliance, and ERP transformation are all included. All of this is managed through our partnership with GoDataFeed.
B2B Pricing Treatment Strategy
Not every SKU should be advertised the same way. Our Advertise, Exclude, or Route to RFQ framework ensures every product is handled according to your pricing rules and margin requirements.
Shopping & PMAX Campaign Management
We build Shopping campaigns around how B2B buyers actually buy. That means longer procurement cycles, technical search behavior, and decisions made by engineers and purchasing managers, not consumers.
Govern the Whole Landscape
We align your presence across Google, Microsoft, Meta, Amazon, and beyond, ensuring consistent pricing, content, and budget allocation so channels work together instead of competing for the same buyer.
Product Data Optimization for Visibility
B2B buyers search by part number, spec, and application, not by brand or lifestyle. We optimize product titles, descriptions, and attributes for the technical, procurement-driven search behavior your buyers actually use, improving both visibility across LLMs and conversion quality.
Cross-Channel Feed Strategy
The Highest-Revenue B2B Deals Are Moving to Digital Channels.
Are We the Right B2B Agency for You?
Directive Commerce works best with B2B companies who’ve outgrown generic ecommerce agencies and need a partner who can turn a complex catalog into a precision-built paid media engine, no matter how their buyers are organized or who holds the budget.
Large or Complex Catalogs
Companies with thousands of SKUs, ERP-managed product data, or pricing that varies by customer segment, volume tier, or contract, where standard feed management approaches break down. This is where we live.
Teams Stuck Between IT and Marketing
Companies Without a Clean Persona Map
B2B buying committees are messy, and your data probably doesn’t tell you who’s actually converting. We build paid media programs that perform even when you can’t draw a clean line from persona to purchase.
Organizations That Measure Marketing on Revenue
B2B marketing leaders who need Shopping and paid media performance tied to margin, pipeline, and revenue, not impressions and click-through rates. We report the way your CFO thinks.
Our Process & Impact
HOW IT WORKS
The Problems We Solve.
Pricing & MAP Violations
You have tiered pricing for different customer segments, but your Shopping feed is showing the wrong price to the wrong buyer, or worse, violating MAP agreements. This erodes margin and damages distributor trust. Directive's pricing treatment framework applies SKU-level rules that ensure every product is advertised at the right price to the right audience, or not advertised at all.
Bad Feed Data
Your product data lives in a system built for inventory management, not digital advertising. Missing attributes, inconsistent titles, and feed errors tank Shopping and PMax eligibility before a campaign even has a chance. We manage the transformation layer between your ERP and your feed platform, structuring data at scale so your spend actually has something to work with.
DTC Logic Applied to a B2B Catalog
Most agencies optimize for impulse behavior: high ROAS, low CPC, fast conversion. B2B buyers don't move that way. Procurement cycles are longer, purchase authority is distributed across a buying committee, and search behavior is technical and spec-driven. We build campaign strategy, and budget allocation, around how your buyers actually buy.
No Revenue Visibility
Your current reporting shows clicks and spend. It doesn't show which SKUs are driving margin, which campaigns are cannibalizing each other, or how Shopping and PMax connect to revenue. We build reporting that proves the financial case for every dollar, the way your CFO and VP of Sales actually think about it.
Tiered pricing for different customer segments, but your feed shows the wrong price to the wrong buyer, or worse, violates MAP agreements. This erodes margin and damages distributor trust. Our pricing treatment framework applies SKU-level rules: advertise, exclude, or route to RFQ. Every product handled correctly, or not advertised at all.
Your product data lives in a system built for inventory management, not digital commerce. The result is missing attributes, inconsistent titles, and feed errors that tank Shopping eligibility and performance. We manage the transformation layer between your ERP and your feed platform, cleaning and structuring data at scale.
Most agencies optimize Shopping campaigns for impulse purchase behavior, high ROAS, low CPC, and fast conversion. B2B buyers do not work that way. Procurement cycles are longer, purchase authority is distributed, and search behavior is technical and spec-driven. We build campaign strategy around how your buyers actually buy.
Your current Shopping reporting shows clicks and spend. It doesn't show which SKUs are driving margin, which campaigns are cannibalizing distributor relationships, or how Shopping performance connects to your broader revenue picture. Directive Commerce builds reporting that answers the questions your CFO and VP of Sales are actually asking.
Frequently Asked Questions About Shopping Agencies
What makes B2B Shopping management different from consumer ecommerce?
What is a feed architecture, and why does it matter for B2B?
How do you handle catalogs with tens of thousands of SKUs?
Do you only do Google Shopping, or do you cover other channels?
How does Shopping connect to the rest of Directive Commerce?
Your Product Catalog Is a Revenue Channel. Start Treating It Like One.
Most B2B brands leave Shopping revenue on the table because their feeds aren’t built for B2B complexity. We turn your catalog into a scalable, profitable program.
