The B2B Influencer Playbook: 5 Tactics to Build Brand Credibility. Join our next webinar on August 27.

Programmatic Advertising Agency for B2B

Put Your Brand in Front of the Accounts That Matter Most.

Scale smarter with data-backed strategies built for complex B2B buying journeys. Directive helps you reach the right accounts, audiences, and decision-makers across the open web, turning awareness into measurable pipeline.

Programmatic That Builds Demand Before the Click.

OUR PROGRAMMATIC AD METHODOLOGY

Programmatic should do more than automate media buying. We use first-party data and account intelligence to reach the right buyers with greater precision.

Campaigns are optimized around account engagement and buying signals, so spend builds awareness, influences priority accounts, and supports pipeline.

147%

Reduction in CPA and 457% Increase in Paid Leads with Full-Funnel Execution

Aegis, a category leader, partnered with Directive Consulting to elevate their digital marketing strategy through integrated SEO, PPC, and programmatic advertising campaigns. The result: a 148% increase in overall conversions, a 147% decrease in CPA, and a 457% increase in paid leads—all driven by unified execution across performance channels.

Read the Case Study

Create a Smarter Programmatic Channel Mix.

OUR SERVICES

Directive connects display, video, native, retargeting, and account-based activation into one media strategy. Each channel supports a different job, from creating familiarity to reinforcing demand as buyers move to action.

First-Party Retargeting

Turn high-value site activity into pipeline opportunities by segmenting visitors based on page paths, engagement depth, form intent, and conversion exclusions.

ABM Targeting

Reach priority accounts using CRM lists, opportunity data, job-title filters, and intent overlays that identify in-market buyers within your target companies.

ICP Profile Targeting

Build audiences from your highest-performing customer profiles, then test curated B2B data segments across DSPs to find the personas most likely to convert.

Contextual Targeting

Expand awareness by placing your brand alongside the publications, topics, and industry content your ICP already trusts and consumes.

Multi-Channel Activation

Engage buyers across banners, online video, YouTube, CTV, audio, native, direct buys, and digital out-of-home with channel strategies mapped to funnel stage.

Custom Measurement

Measure programmatic impact through account reach, branded search lift, site engagement, inventory quality, viewability, completion rates, and Directive’s Campaign Quality Index.

Turn Programmatic Precision Into a Competitive Edge.

Our Process & Impact

Directive uses delivery data to prioritize stronger inventory and concentrate budget where it performs best. Each campaign becomes more efficient as the media mix evolves.

Programmatic display that earns attentiong

Use premium display placements to build familiarity with priority accounts while maintaining control over context and delivery quality. Creative and placement work together to make every impression more recognizable.

See our creative capabilities

Programmatic video that builds recognition

Video creates repeated exposure across the environments your buyers already use. Stratos connects that exposure back to account activity so brand influence can be measured beyond clicks.

See how Stratos measures impact

Programmatic native that fits the momentg

Native placements put relevant ideas alongside the content your audience already trusts. DiscoverabilityOS™ helps define where those moments matter most and how they support the broader buyer journey.

See how we define audiences

How Programmatic Turns Intent Into Impact.

72%

Increase Pipeline Contribution

Read the Report

$1.4M

in Net-New Pipeline Influenced

Read the Report

59%

Increase in SQLs QoQ

Read the Report

I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

Dive Deeper into Programmatic Advertising.

Programmatic, SEO

Most programmatic SEO (pSEO) programs fail. Not because the idea was wrong,...

Programmatic

The Definitive Guide to Programmatic vs. Display Ads for B2B Marketers

If you have ever found yourself debating programmatic ads vs display ads...

Programmatic

The Evolution of Programmatic Native Ads in a Content-Led Market

Most B2B buyers have trained themselves to ignore display ads. Banners fade...

Programmatic

Programmatic Advertising vs. Google Ads: The B2B Marketer’s Guide to Smarter Media Buying

Most B2B media plans break down for the same reason: platforms are...

Buyer's Guides, Programmatic

17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale

Programmatic

A B2B Guide to Programmatic Video Ads That Actually Drive Pipeline

Most B2B marketers run generic video, measure completion rates, and then have...

Programmatic

The B2B Playbook for Smarter Audience Targeting with Programmatic Ads

If you can’t tie your programmatic spend to pipeline, you’re not doing...

Programmatic

The Complete Guide to B2B Programmatic Ad Examples

Programmatic advertising only feels daunting until you treat it like what it...

Programmatic

8 Programmatic Ad Management Best Practices B2B Marketers Should Know

In B2B, sloppy programmatic execution does more than waste money. It confuses...

Programmatic

The Top 5 Programmatic Platforms Leading the Way in 2026

25 ChatGPT Ads Agencies to Watch in 2026 As we approach 2026,...

Programmatic

6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack

Most B2B teams already have AI tools. What they don’t have is...

Turn Precision Reach Into Predictable Pipeline

Broad targeting and generic reporting waste valuable impressions. Directive helps B2B brands reach the right buyers, validate campaign impact, and turn precision media into measurable business growth.

B2B Discoverability That Drives Revenue

B2B Discoverability That Drives Revenue

A Smarter Way to
Generate Customers

Programmatic Advertising Agency for B2B

Put Your Brand in Front of the Accounts That Matter Most.

Programmatic That Builds Demand Before the Click.

Create a Smarter Programmatic Channel Mix.

Turn Programmatic Precision Into a Competitive Edge.

Programmatic display that earns attentiong

Programmatic video that builds recognition

Programmatic native that fits the momentg

How Programmatic Turns Intent Into Impact.

Dive Deeper into Programmatic Advertising.

Turn Precision Reach Into Predictable Pipeline

Orange County

Austin

New York City

Mexico
City

London

Toronto

B2B Discoverability That Drives Revenue

B2B Discoverability That Drives Revenue

A Smarter Way toGenerate Customers

Programmatic Advertising Agency for B2B​

Put Your Brand in Front of the Accounts That Matter Most.

Programmatic That Builds Demand Before the Click.

Create a Smarter Programmatic Channel Mix.

Turn Programmatic Precision Into a​ Competitive Edge.

Programmatic display that earns attentiong

Programmatic video that builds recognition

Programmatic native that fits the momentg

How Programmatic Turns Intent Into Impact.

Dive Deeper into Programmatic Advertising.

Turn Precision Reach Into Predictable Pipeline

Orange County

Austin

New York City

MexicoCity

London

Toronto

A Smarter Way to
Generate Customers

Programmatic Advertising Agency for B2B

Turn Programmatic Precision Into a Competitive Edge.

Mexico
City