Shelby Ibbotson

Shelby Ibbotson is an Account Strategist at Directive, where she partners with B2B brands to build and execute performance-driven marketing strategies that generate real business outcomes. With experience across paid media, SEO, and demand generation, Shelby takes a holistic approach to campaign management—balancing strategic insight with hands-on execution. She’s passionate about solving complex challenges, strengthening client relationships, and delivering measurable impact across the funnel. At Directive, Shelby plays a key role in aligning marketing efforts with client goals to drive sustained growth.