Paid Media Archives | Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Craft SEO strategies that build your customer base and their lifetime value to meet your revenue goals.
- Paid Media
  Launch PPC ads that create targeted brand awareness, warmer audiences & higher conversions.
- Design
  Impactful design can make or break customer relationships. Build designs that create lifelong fans.
- Revenue Operations
  Unlock your revenue potential by maximizing your investments, LTV, and customer relationships.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Success Stories
Resources
Join Society
Get the tech marketing expertise you need, whenever you need it.
Join Our Free Slack Community
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
- Resources Library
- Our Marketing Blog
- Original Marketing Podcast
- Directive Digest Newsletter
  Subscribe to our weekly tech marketing newsletter.
- Tech Marketing Glossary
- Tech Marketing Data
Book Intro Call

How to set achievable goals without historical data

Our success stories.

Sort By:

Paid Media

How highly segmented ad campaigns can exponentially increase SQLs

Paid Media Strategy

Portfolio Campaign Grows Eden Health’s Lead Volume And Lowers CPL

Data Hygiene Cleans Up the Arctic Wolf Pipeline for Massive Growth & ROI

Arctic Wolf was established in 2012 and is now run by CEO Nick Schneider. Among the more than 3,000 clients of the security operations platform are 30 professional sports teams, First United Bank & Trust, and Zelle. With a $4.3 billion market cap, the company’s 1,900 employees have increased by more than a factor of two in the last year.

59%

Increase in Pipeline QOQ

60%

Increase In Avg. Deal Size QOQ

300%

Growth In Digital ROI QOQ

109%

Increase In Closed/Won Revenue QOQ

Paid Media Strategy

Zapproved Trust in Their Consultant Partner Directive Yields Record Performance

Paid Media Strategy

How to set achievable goals without historical data

Directive Nuances WordPress’s Enterprise Targeting To Strategically Increase Opportunities by 600%+

Ready to crush your tech marketing goals?

Book Intro Call