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Resources

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VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it. Research shows that
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a little step further. So, what you should

Top Blog Articles

  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026

Building a powerful B2B lead generation tool stack is one of the...

See more blogs
  • Marketing Automation
5 Innovative Marketing Automation Uses To Upgrade Your Workflow

Marketing automation has officially outgrown the “send more emails” era. In 2025,...

  • Revenue Operations
The Modern Guide to Revenue Attribution for Unified GTM Data

Revenue attribution used to be simple in the same way map-reading used...

  • GEO
Top 4 Generative Engine Optimization Tools Powering Modern Search

For decades, B2B marketing was a game of fighting for real estate...

  • Paid Media
PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan

There is a moment in every paid search program where you realize...

See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026

Building a powerful B2B lead generation tool stack is one of the...

  • Marketing Automation
5 Innovative Marketing Automation Uses To Upgrade Your Workflow

Marketing automation has officially outgrown the “send more emails” era. In 2025,...

  • Revenue Operations
The Modern Guide to Revenue Attribution for Unified GTM Data

Revenue attribution used to be simple in the same way map-reading used...

  • GEO
Top 4 Generative Engine Optimization Tools Powering Modern Search

For decades, B2B marketing was a game of fighting for real estate...

  • Paid Media
PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan

There is a moment in every paid search program where you realize...

  • Marketing Automation
7 Benefits of Marketing Automation Most Teams Miss

Most B2B teams don’t need more automation features; they simply need to...

  • Programmatic
The Complete Guide to B2B Programmatic Ad Examples

Programmatic advertising only feels daunting until you treat it like what it...

Explore our Library
Our Latest Articles
  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026

Building a powerful B2B lead generation tool stack is one of the...

Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026
5 Innovative Marketing Automation Uses To Upgrade Your Workflow
The Modern Guide to Revenue Attribution for Unified GTM Data
Top 4 Generative Engine Optimization Tools Powering Modern Search
PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan
7 Benefits of Marketing Automation Most Teams Miss
The Complete Guide to B2B Programmatic Ad Examples

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.