Watch our dynamic panel of Directive’s SEO experts explore how AI Overviews (AIO) and large language models (LLMs) are reshaping the search landscape—and what that means for B2B marketers.

Is your LTV:CAC holding your marketing team back? Watch Directive’s leadership as they break down how to turn this critical metric into a growth advantage.

Your content team is spending thousands to create assets buyers never finish and Google barely ranks. This session will show how interactive content is outperforming blogs, breaking through AI Overviews, and driving full-funnel pipeline for modern GTM teams.