WEBINAR
The AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability
AI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There’s a new playbook required to win.
KEY TAKEAWAYS
- The citation framework to win visibility across the 5 major AI engines
- Essential paid media tactics for Performance Max, AI Max, and AI-powered search.
- Cross-channel priorities to improve discoverability across paid, organic, communications, and commerce
- July 29, 2026 - 1 PM EST
- 45-Min Virtual Webinar
Kimberly Deese
Head of PR & Communications
Johnny Chappell
VP of Paid Media
Sara Meier
VP of Content Marketing & SEO
Lauren Marks
Managing Director, Commerce
Surviving Google’s Biggest Structural Rewrite in 25 Years
Google’s introduction of global AI Mode and persistent search agents marks the single largest structural rewrite to internet search in over 25 years. With AI Overviews present on over 82% of B2B technology queries and traditional organic click-through rates dropping by a staggering 65%, standard SEO and keyword-stuffed ad metrics are rendering themselves obsolete. Buyers no longer experience your brand in isolated channel silos; they consult intelligence layers that aggregate websites, reviews, social dialogue, and expert points of view simultaneously.
In this intensive monthly session, Directive opens the hood on DiscoverabilityOS™ to reveal how modern enterprise organizations are completely reallocating their budgets away from commodity volume and into dominant AI citation slots. Learn the exact technical guardrails, creative inputs, and conversational ad structures required to keep your pipeline undeniably chosen wherever buyer decisions are being made.
More Insights on the Future of Search
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