Healthcare and Pharmaceuticals

You Deliver Care. We Improve Reach.

From healthcare SaaS to biotech, we craft performance marketing strategies that navigate compliance, accelerate adoption, and drive demand at scale.

We helped these trusted Healthcare companies to drive growth.

Tackling Healthcare and Pharmaceuticals Marketing Challenges.

How We Do It

Healthcare comes with unique challenges: strict regulatory oversight, patient data security, evolving medical technology, trust-building, and increasing competition in a rapidly changing landscape.

At Directive, we craft go-to-market strategies for platforms advancing clinical workflows, biotech teams launching novel therapies, and healthcare SaaS brands selling into provider networks. We align your positioning to complex buying committees, execute with compliance in mind, and turn technical value into market-ready demand.

Why
Choose Us.

We are Directive: The Healthcare industry’s proven partner to drive demand, accelerate adoption, and generate measurable growth.

No One-Size-Fits-All Strategies

We've taken the time to understand the nuances of the healthcare industry, from strict compliance regulations to aligning with patient care needs.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping TigerConnect, Symplr, Klara, and more meet and exceed goals.

Tailored for Clinical and Commercial Success

We build strategies that reflect the realities of healthcare — from regulatory complexity and data sensitivity to long sales cycles and the need to earn trust across clinical and non-clinical audiences.

Insight-Led, Outcome-Focused

We don’t just claim to be data-driven, we apply real-world insights to align with clinical workflows, buyer behavior, and regulatory standards. In healthcare, data isn’t just a performance lever. It’s how you build trust.

Proven Growth in Healthcare

We’ve helped healthcare innovators like TigerConnect, Symplr, and Klara turn complex go-to-market challenges into measurable growth — from accelerating adoption to increasing pipeline and market share.

Build trust, earn attention, and bring healthcare solutions to market with clarity and confidence.

Our Services

Marketing in healthcare isn’t just about getting seen — it’s about being understood and trusted. As compliance requirements evolve and expectations rise across patients, providers, and stakeholders, we help healthcare and life sciences brands bring their solutions to market with strategies built to inform, engage, and drive measurable adoption.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Reach healthcare decision-makers, practitioners, and patients with precision-targeted campaigns that drive measurable results.

Paid Search: Capture high-intent queries like “EHR platforms for hospitals” or “FDA-approved patient engagement software” with ad copy tailored by audience and compliance needs.
Paid Social: Engage clinical leaders, IT directors, and care coordinators with LinkedIn ads that highlight outcomes, accreditation, and integration capabilities.
Account Based Marketing: Run campaigns targeting large provider networks, pharma brands, or hospital systems with custom messaging for each stakeholder in the buying process.
Programmatic: Place ads across medical news sites, clinical forums, and healthcare provider networks using filters for NPI, job role, or location.
Retargeting: Re-engage visitors who explore solutions, download whitepapers, or start a demo flow with HIPAA-compliant, personalized messaging that speaks to their role.
Performance Reporting: Track conversions, demo requests, and pipeline movement by channel, persona, and account type to identify what’s truly driving ROI.

Establish thought leadership in the healthcare space with high-ranking content that engages your audience while meeting compliance standards.

On-Page SEO: Optimize key pages for terms like “remote patient monitoring platform” or “clinical trial management software” to capture buyers searching with clinical and operational intent.
Content Marketing: Create guides, FAQs, and comparison pieces that help health system buyers, IT leads, or pharma reps evaluate options across security, outcomes, and integrations.
CRO: Improve demo form UX, patient sign-up flows, and resource CTAs to drive more qualified conversions without sacrificing trust or clarity.
Technical SEO: Ensure fast, secure, and accessible websites with compliant markup and structured data that help search engines understand your services and content categories.
Content Production: Develop expert-led content including provider interviews, HIPAA-focused explainers, and product deep-dives that build credibility and improve organic visibility.

Improve patient engagement and streamline appointment bookings with optimized landing pages and user experiences.

CRO: Simplify booking flows, referral forms, and sign-up pages to reduce friction and increase completion rates from both patients and providers.
Performance Analytics: Track appointment starts, form drop-offs, and portal sign-ins across service lines, devices, and channels to identify conversion gaps.
Image Ads: Use real clinical settings, care team imagery, and patient-centric visuals to build trust and align with healthcare decision-makers.
Split Testing: Test CTA variations like “Book an Appointment” vs “Schedule Your Visit” and compare layouts across service lines or audiences.
Landing Pages: Create personalized pages for different service areas, such as “Behavioral Health Intake” or “Telehealth for Employers,” with relevant copy and conversion points.
Social Motion & Static Ad Sets: Combine motion-based explainers and provider testimonials with static creative that highlights key benefits like access, outcomes, or compliance.

Integrate your marketing stack for improved efficiency while meeting strict regulatory requirements.

MAP Audit & Optimization: Refine automation flows for appointment reminders, patient onboarding, or demo follow-ups while maintaining PHI security and compliance.
Lifecycle Visualization: Track the full journey from initial inquiry to treatment, trial enrollment, or software activation across providers, patients, and internal teams.
Offline Conversion Tracking & Reporting: Sync offline actions like phone bookings, referrals, or field sales handoffs with CRM and campaign data to enable full-funnel attribution.
Lead Scoring & Lead Routing: Score and route leads based on persona and behavior—whether it’s a clinical admin requesting a demo or a patient scheduling care.
Integrations & ABM: Connect your CRM, marketing automation, and compliance tools to run targeted campaigns for hospital systems, pharma buyers, or provider groups.
Pipeline Nurture & Email Campaigns: Deploy segmented nurtures that reflect buyer stage and role—from care access workflows for patients to product education for healthcare IT leaders.

Differentiate your brand in the health and pharmaceutical industry with proven strategies that drive adoption and growth.

Competitor Assessments: Analyze how competitors position digital health tools, pharma platforms, or care solutions to identify gaps in messaging, targeting, and compliance positioning.
1st-Party Data Collection: Leverage form fills, trial sign-ups, and patient interest signals to refine audience segments and inform outbound or ABM campaigns.
TAM Identification: Define your addressable market by facility type, payer model, or specialty area to focus efforts on the most valuable provider and patient segments.
Financial Modeling: Forecast CAC, LTV, and ROI by vertical or care delivery model to guide GTM investments with clear budget alignment.
Persona Development: Build data-driven personas such as health system IT leaders, clinical ops directors, or patient experience managers with messaging tied to outcomes and risk mitigation.
Deliverable Strategies: Translate your GTM plan into tactical assets, campaign flows, and sales enablement content that meet the needs of buyers while respecting clinical and compliance constraints.