Transportation and Logistics

You Power Logistics. We Power Growth.

Whether you’re optimizing supply chains, scaling a freight tech platform, or leading a national 3PL, we build marketing strategies that generate qualified demand and drive measurable growth.

We helped these trusted Logistics companies to drive growth.

Tackling Transportation and Logistics Marketing Challenges.

How We Do It

Transportation & Logistics come with unique challenges: supply chain disruptions, rising fuel costs, fleet optimization, last-mile delivery challenges, and regulatory compliance.

At Directive, we help logistics brands solve go-to-market challenges with clarity and speed. Our strategies are built for asset-based carriers, digital freight networks, and warehousing providers navigating fragmented buying committees, regional saturation, and long procurement cycles.

Why
Choose Us.

We are Directive: The Logistics industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We've taken the time to understand the nuances of the transportation and logistics industry, from supply chain disruptions to aligning with operational efficiency.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Uberfreight, GPS Trackit, Open Asset, and more meet and exceed goals.

Custom GTM for Complex Logistics

We’ve taken the time to understand the nuances of the transportation and logistics industry, from supply chain disruptions to aligning with operational efficiency.

From Logistics Data to Market Impact

Plenty of firms claim to be data-driven. We prove it by turning logistics performance metrics into marketing strategy that earns trust, drives action, and scales with your network.

Outcomes That Deliver

We’ve delivered real results for brands like Uber Freight, GPS Trackit, and OpenAsset, helping them win market share, grow demand, and turn strategy into revenue.

Build trust, stand out in a saturated market, and turn logistics customers into long-term advocates.

Our Services

Transportation and logistics marketing requires more than visibility. It demands relevance. As supply chains evolve, buyer expectations increase, and technology reshapes how goods move, we deliver tailored strategies that connect your services to business outcomes and keep you ahead.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Drive more shipping, freight, and logistics inquiries with performance-driven campaigns built for high-intent B2B buyers.

Paid Search: Capture searches like “freight brokerage for manufacturers” or “3PL services for eCommerce” with keyword strategies tied to buyer urgency and shipping volume.
Paid Social: Reach supply chain managers, warehouse directors, and logistics execs on LinkedIn with ad creative focused on capacity, speed, and cost savings.
Account Based Marketing: Run targeted campaigns for verified accounts like national retailers, manufacturers, or distributors with messaging tailored to procurement and operations teams.
Programmatic: Place ads across logistics news outlets, transportation forums, and vertical B2B networks to reach niche audiences by job title, location, or fleet size.
Retargeting: Re-engage prospects who visit service pages, request quotes, or compare providers with follow-up ads highlighting reliability, pricing, or delivery coverage.
Performance Reporting: Track campaign ROI by lane, vertical, and account size to identify which segments are driving the most efficient pipeline growth.

Optimize for industry-specific searches and position your brand as a trusted leader in freight, logistics, and supply chain solutions.

On-Page SEO: Target keywords like “freight forwarding for retailers” or “real-time fleet tracking software” on service pages to capture buyers with urgent shipping or visibility needs.
Content Marketing: Create comparison guides, route optimization explainers, and cost calculators that help logistics decision-makers evaluate providers or platforms.
CRO: Test CTAs and lead flows on quote pages, tracking portals, and resource downloads to convert operations teams, shippers, and procurement leads.
Technical SEO: Optimize site structure and load speed for catalog-heavy pages like service areas, tracking tools, and carrier integrations to improve visibility and user experience.
Content Production: Publish case studies, playbooks, and videos that showcase delivery speed, route optimization, and customer outcomes for manufacturers, retailers, or 3PL clients.

Streamline the path to conversion with intuitive web experiences built to simplify freight, 3PL, and logistics decision-making.

CRO: Improve quote forms, tracking portal signups, and carrier onboarding flows to reduce friction and convert high-intent shippers or supply chain managers.
Performance Analytics: Monitor where prospects drop off across pages like service areas, integrations, and cost calculators to guide site and funnel optimization.
Image Ads: Use visuals that show fleet operations, route maps, or warehouse automation to signal credibility and align with the buyer’s operational priorities.
Split Testing: Test CTAs such as “Request a Freight Quote” vs “Book a Shipment” and experiment with messaging by service type or shipping mode.
Landing Pages: Create use-case specific pages like “3PL for Retailers” or “Expedited Freight for Manufacturers” to match search intent and improve lead quality.
Social Motion & Static Ad Sets: Pair animated maps, load tracking visuals, or turnaround time stats with static creatives that highlight coverage, capacity, or reliability.

Improve tracking, reporting, and automation to enhance customer acquisition, route planning, and long-term logistics partnerships.

MAP Audit & Optimization: Streamline workflows for quote requests, tracking updates, and onboarding emails to keep shippers and partners engaged at every step.
Lifecycle Visualization: Track the full customer journey, starting from initial service interest through to active contract, with clear visibility across sales, dispatch, and support teams.
Offline Conversion Tracking & Reporting: Connect calls, in-person meetings, and sales rep activity back to digital campaigns to understand what’s driving booked loads and recurring contracts.
Lead Scoring & Lead Routing: Score leads based on shipment volume, industry, or region and route them to the right team—whether it’s sales, brokerage, or carrier ops.
Integrations & ABM: Connect your CRM, MAP, and ABM tools to target large accounts like enterprise shippers, eCommerce platforms, or national retailers with personalized campaigns.
Pipeline Nurture & Email Campaigns: Build nurture tracks for buyers at different stages—from new shippers exploring 3PL options to returning clients evaluating capacity or pricing changes.

Establish competitive dominance with data-driven strategies built for the fast-moving, capacity-constrained transportation landscape.

Competitor Assessments: Analyze how rival 3PLs, freight tech platforms, and carriers position their services, price their offerings, and speak to buyer pain points.
1st-Party Data Collection: Use quote forms, tracking tool interactions, and shipment requests to capture behavioral data and guide future campaign targeting.
TAM Identification: Segment your total addressable market by mode, region, volume, or industry to focus sales and marketing efforts on the highest-value accounts.
Financial Modeling: Forecast CAC, LTV, and margin by vertical or account tier to prioritize growth investments and align revenue expectations with delivery costs.
Persona Development: Build clear profiles for operations leads, procurement teams, and logistics managers with messaging mapped to their priorities and KPIs.
Deliverable Strategies: Translate GTM goals into channel plans, campaign briefs, and sales enablement tools that match the way freight and logistics buyers make decisions.