How to Launch a PPC Campaign

7 minutes

Key points you can
learn in this lesson.

Quality of Work

Quality assurance measure to take prior to a campaign launch.

Launching Your Work with Certainty

Confidence in your search campaign build and readiness to launch.

Process of Launching

Launch your first advertising campaigns in Google Ads! 

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

Dave McCue
Digital Marketing Manager at Allstate

Lesson Preview

In this lesson, we’ll be showing you a few points you should check before launching your campaigns. 

Why is this important?

You’ve worked extremely hard up until this point to build well-crafted, strategic Google Ad campaigns. It’s important you follow a few best practices with your campaign settings prior to launch. 

What you’ll need:

  • Google Ads Account
  • Fully-built Search & Display Campaigns
  • Pre-Launch Checklist 

Pre-launch Checklist:

Here are some items we’d highly recommend you check off before launching your campaigns. We recommend you copy the checklist linked above and described below as a good reminder for future campaign launches. In no particular order, here is the checklist:

  • Double-check your conversion tracking
  • Double-check your budget and bids
  • Make sure you have negative keyword lists applied to Search campaigns
  • Make sure you have negative placement lists applied to Display campaigns
  • Double-check that your ads are approved
  • Go through your settings one more time
  • Enable your campaign!
  • Check-in on your campaign performance consistently for optimization opportunities

Recommended lists to consider for negative keywords and display placements:

Related lessons.

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